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Subject : travel
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Academic Journal
Toward a goal-oriented view of customer journeys.
Authors :
Becker, Larissa
;
Jaakkola, Elina
;
Halinen, Aino
Subjects:
TRAVEL
;
HUMAN behavior models
;
CONSUMERS
Source:
Journal of Service Management; 2020, Vol. 31 Issue 4, p767-790, 24p
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