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Academic Journal

Marketing in a Silo World: THE NEW CMO CHALLENGE.

Subjects: MARKETING management; CONGLOMERATE corporations; BUSINESS enterprises

  • Source: California Management Review; Fall2008, Vol. 51 Issue 1, p144-156, 13p, 1 Diagram

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Academic Journal

The Thought Worlds of Marketing and Sales: Which Differences Make a Difference?

Subjects: MARKETING theory; SALES management; INTEGRATED marketing

  • Source: Journal of Marketing; Jul2007, Vol. 71 Issue 3, p124-142, 19p, 1 Diagram, 6 Charts, 1 Graph

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