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Editorial – What is an interactive marketing perspective and what are emerging research areas?

• Authors : Wang, Cheng Lu

• Source: Journal of Research in Interactive Marketing; 2024, Vol. 18 Issue 2, p161-165, 5p

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Assessing the intention to adopt computational intelligence in interactive marketing.

• Authors : Behera, Rajat Kumar¹ (AUTHOR) ; Bala, Pradip Kumar² (AUTHOR) ; Rana, Nripendra P.³ (AUTHOR)

Subjects: *INTERACTIVE marketing; *STOCK-keeping unit; *MARKETING strategy

• Source: Journal of Retailing & Consumer Services. May2024, Vol. 78, pN.PAG-N.PAG. 1p.

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With Interactive Marketing, Digital Outreach Becomes Bidirectional: Companies can better respond to customer clicks and contacts to deliver more appealing offers in real time.

• Authors : Shacklett, Mary

Subjects: *INTERACTIVE marketing; *CUSTOMER services; *CUSTOMER relationsCHRISTENSEN, Kyle

• Source: CRM Magazine. Jun2018, Vol. 22 Issue 5, p38-41. 4p.

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The impact of interactive marketing on the marketing performance of micro, small, and medium-sized enterprises (MSEs) in the Nyanza region of Kenya.

• Authors : Kaunda, Kenneth; Thuo, John Kuria; Kwendo, Evans

Subjects: INTERACTIVE marketing; SMALL business; BUSINESS developmentKENYA

• Source: International Journal of Research in Business & Social Science; Jun2023, Vol. 12 Issue 4, p88-95, 8p

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INTERACTIVE TECHNOLOGIES.

Subjects: *MARKETING; *INTERACTIVE marketing; *EVENT marketing

• Source: Event Marketer Magazine. Winter2023, Vol. 21 Issue 4, Special section p76-77. 2p.

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Drilling deep for dollars.

• Authors : Headden, Susan

Subjects: *INTERACTIVE marketing; *COMPUTER industry

• Source: U.S. News & World Report. 7/10/95, Vol. 119 Issue 2, p40. 2p. 3 Color Photographs, 1 Graph.

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Interactive Marketing : Revolution or Rhetoric?

• Authors : Christopher Miles

Subjects: Interactive marketingBUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Advertising & Promotion; BUSINESS & ECONOMICS / Public Relations

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New Interactive Marketing Findings Reported from Shandong University of Science and Technology (The Impact of Brand Connectedness On Consumer Engagement Behavior In the Social Media Brand Community).

• Source: Marketing Weekly News. 2024, pages. 80

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Study Data from Nanjing University Provide New Insights into Interactive Marketing (The Impact of Barrage System Fluctuation On User Interaction In Digital Video Platforms: a Perspective From Signaling Theory and Social Impact Theory).

• Source: Marketing Weekly News. 2024, pages. 123

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