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Forget the Asian-American-market myths-but remember these truths.

• Authors : Imada, Bill

• Source: Advertising Age. 2007, Vol. 78, Issue 44, pages. 14

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Mass-market agencies seem to have long learning curves.

• Authors : Imada, Bill

• Source: Advertising Age. 2007, Vol. 78, Issue 42, pages. 20

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Who's Asian and what it means for marketers; adage.com/bigtent: In politics, the "big tent" refers to a party in which a unified ideology is exchanged for the clamor of many diverse voices. Ad Age's The Big Tent is a new blog devoted to the discussion of diversity in advertising, marketing and media.

• Authors : Imada, Bill

• Source: Advertising Age. 2007, Vol. 78, Issue 36, pages. 19

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Asian Americans and Pacific Islanders Excel in Business but Not without Risks.

• Authors : Imada, Bill

• Source: AAPI Nexus; Fall2016, Vol. 14 Issue 2, p77-90, 14p

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It's a 'chungle' out there.

• Authors : Imada, Bill¹

Subjects: *WEBSITES; BLOGS; VOYAGES & travels

• Source: Tire Business. 9/15/2008, Vol. 26 Issue 12, p7-7. 1/2p. 1 Color Photograph.

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Come on, MetroPCS: You can be funny without being offensive.

• Authors : Imada, Bill

Subjects: *STEREOTYPES in advertising; *TELEVISION advertisingMETROPCS Inc.

• Source: Advertising Age. 5/3/2010, Vol. 81 Issue 18, p105-105. 1/6p.

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Experts highlight formula for multicultural communications.

• Authors : Vasquez-Ajmac, Luis¹ ; Hannon, Sandra Wills² ; Imada, Bill³

Subjects: *COMMUNICATION; *PUBLIC relations; MULTICULTURALISMUNITED States

• Source: Public Relations Tactics. Oct2003, Vol. 10 Issue 10, p12-31. 3p. 3 Color Photographs.

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