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10 TAKEAWAYS.

  • Source: Advertising Age. 2017, Vol. 88, Issue 9.

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WORLD'S LARGEST ADVERTISERS 2016; What you need to know about the world's largest advertisers, from Adidas to Yili.

  • Source: Advertising Age. 2016, Vol. 87, Issue 23.

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How a strong dollar sliced global revenue.

  • Source: Advertising Age. 2016, Vol. 87, Issue 9.

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AND SO IT BEGINS.

  • Source: Advertising Age. 2015, Vol. 86, Issue 11.

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AGENCY REPORT 2015.

  • Source: Advertising Age. 2015, Vol. 86, Issue 9.

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AGENCY REPORT 2010; U.S. agency revenue tumbled 7.5% in 2009. Ad agency employment in early 2010 fell to a 16-year low. Yet there are early indications of growth and renewal. The encouraging sign at one agency: Help wanted.

  • Source: Advertising Age. 2010, Vol. 81, Issue 17, pages. 22

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FROM THE GREAT DEPRESSION THROUGH THE GREAT RECESSION: A BRIEF HISTORY OF MARKETING.

  • Source: Advertising Age. 2010, Vol. 81, Issue 13, pages. 6

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Leading indicators.

  • Source: Advertising Age. 2009, Vol. 80, Issue 27, pages. 18

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Digital revenue up across the big four; Publicis leads the way in percentage, while Omnicom sees most money.

  • Source: Advertising Age. 2009, Vol. 80, Issue 11, pages. 32

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Editors' note.

  • Source: Advertising Age. 2008, Vol. 79, Issue 47, pages. 5

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Who's afraid of Micro-hoo? Not Google; As history repeats itself, Google will continue to worry about Google.

  • Source: Advertising Age. 2008, Vol. 79, Issue 5, pages. 41

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GLOBAL MARKETERS 2014; Worldwide ad spending is growing at a solid single-digit clip, with positive signs for every region in 2015. The U.S., the world's top ad market, is finally set to pass its prerecession peak. What's up? Here are key insights on global spending by marketer, country and medium.

  • Source: Advertising Age. 2014, Vol. 85, Issue 24.

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FROM DR. DRE TO DR. SCHOLL'S; 100 LNA shuffle brands and portfolios with latest deals.

  • Source: Advertising Age. 2014, Vol. 85, Issue 15.

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100 National Leading Advertisers; The nation's blue-chip advertisers spent a record $109 billion in 2013, passing the level of pre-recession 2007. But marketers are scrutinizing ad budgets and demanding better results. Est%e Lauder's CEO stated: "This is about increasing rate of return on every single penny we spend.".

  • Source: Advertising Age. 2014, Vol. 85, Issue 15.

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The end (of the decade) is near. So what's the deal?

  • Source: Advertising Age. 2007, Vol. 78, Issue 45, pages. 62

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More ad spend, better economy; Study: Bigger outlays correspond to faster GDP growth, especially in U.S.

  • Source: Advertising Age. 2007, Vol. 78, Issue 40, pages. 8

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Global highlight: IPG court case.

  • Source: Advertising Age. 2007, Vol. 78, Issue 37, pages. 34

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IBM advertising trickling out of WSJ; Tech giant's withdrawal from PCs spurred drop in its overall spending.

  • Source: Advertising Age. 2007, Vol. 78, Issue 29, pages. 25

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DataCenter.

  • Source: Advertising Age. 2007, Vol. 78, Issue 27, pages. 8

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TALE OF THE TAPE: IPG VS. AQUANTIVE.

  • Source: Advertising Age. 2007, Vol. 78, pages. 8

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AdWatch.

  • Source: Advertising Age. 2007, Vol. 78, Issue 9, pages. 8

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Mobile-home market in flux, but Warren Buffett finds a road to profit; Berkshire Hathaway '06 mobile-home sales rose above industry's slump.

  • Source: Advertising Age. 2007, Vol. 78, Issue 8, pages. 56

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In decade before 2006, GM's ad spending soared; From '93 to '05, layout more than doubled, but market share nosedived.

  • Source: Advertising Age. 2007, Vol. 78, Issue 7, pages. 25

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CFOs cringe at price, but Bowl delivers the masses; If you're looking to reach 91 mil captivated viewers, $2.6M spot is the answer.

  • Source: Advertising Age. 2007, Vol. 78, Issue 5, pages. 8

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Mo' money, mo' buyin': As the wealthy splurge, overall spending jumps; Consumer purchasing increases 6.9%, the most dramatic boost since '00.

  • Source: Advertising Age. 2007, Vol. 78, Issue 3, pages. 29

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Forecasts: Why no two are the same.

  • Source: Advertising Age. 2006, Vol. 77, Issue 50, pages. 41

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It's been a good 5 years-unless you're in media; During recent economic uptick, ad spending has grown slower than GDP.

  • Source: Advertising Age. 2006, Vol. 77, Issue 50, pages. 16

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Adwatch.

  • Source: Advertising Age. 2006, Vol. 77, Issue 50, pages. 8

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A brief history of Dentsu deals.

  • Source: Advertising Age. 2006, Vol. 77, Issue 49, pages. 37

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And the domination game goes on.

  • Source: Advertising Age. 2006, Vol. 77, Issue 49, pages. 37

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Whatever happens, Roth will be OK.

  • Source: Advertising Age. 2006, Vol. 77, Issue 49, pages. 37

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Ad Watch.

  • Source: Advertising Age. 2006, Vol. 77, Issue 48, pages. 8

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Consumers cite past experience as the No. 1 influencer when buying; A proven brand name is a more powerful factor than price or advertising.

  • Source: Advertising Age. 2006, Vol. 77, Issue 47, pages. 21

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Investors unfazed by Democrats' win; Drug stocks alone react to House, Senate sweep; media, others stay steady.

  • Source: Advertising Age. 2006, Vol. 77, Issue 46, pages. 8

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Turnsignals.

  • Source: Advertising Age. 2006, Vol. 77, Issue 46, pages. 8

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Google's 25% share? That's nothing; Ad-revenue dominance evokes days when radio and TV were 'new media'.

  • Source: Advertising Age. 2006, Vol. 77, Issue 43, pages. 6

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Cloudy housing forecast could mean dark days for consumer economy; Prediction: In 5 years, prices will be 15%-20% lower after inflation.

  • Source: Advertising Age. 2006, Vol. 77, Issue 42, pages. 42

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According to national income data, blue is the real color of money; Eight of the 10 wealthiest states backed John Kerry in the '04 presidential race.

  • Source: Advertising Age. 2006, Vol. 77, Issue 38, pages. 19

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The fastest-growing counties could be closer than you think; Florida's Flagler leads the list, but metro areas nationwide attract gains.

  • Source: Advertising Age. 2006, Vol. 77, Issue 25, pages. 22

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An institute of Geier earning.

  • Source: Advertising Age. 2006, Vol. 77, Issue 21, pages. 37

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Recession's long gone, but America's average income isn't budging; Fed survey shows median household net worth rose less than 2% since '01.

  • Source: Advertising Age. 2006, Vol. 77, Issue 16, pages. 22

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Zenith, Merrill predict better `06, worse `07; Politics, World Cup, local TV will drive ad spending this year.

  • Source: Advertising Age. 2006, Vol. 77, Issue 15, pages. 8

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Connected and craving: Teens hungry for latest cellphone technology; Parents foot the bill, but Generation Wireless set to consume new services.

  • Source: Advertising Age. 2006, Vol. 77, Issue 12, pages. 36

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Employment numbers are soaring, but so are fears of being jobless; Addition of 7.8 million jobs isn't enough to quell workers' anxieties.

  • Source: Advertising Age. 2006, Vol. 77, Issue 8, pages. 20

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Forget James Frey--SEC filing is the new hot read; Letter from Johnson: Plan to save Time Warner packs plenty of drama.

  • Source: Advertising Age. 2006, Vol. 77, Issue 7, pages. 8

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Wealthy buying their share-and then some-to propel the economy; But spend trend may be stemmed by cooling of hot housing market.

  • Source: Advertising Age. 2006, Vol. 77, Issue 4, pages. 24

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IN GOD--AND GM--WE TRUST; Don't gloat yet. Lauded marketers can also draw U.S. consumers' disdain.

  • Source: Advertising Age. 2006, Vol. 77, Issue 1, pages. 8

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AdWatch.

  • Source: Advertising Age. 2005, Vol. 76, Issue 50, pages. 8

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Ad Watch.

  • Source: Advertising Age. 2005, Vol. 76, Issue 47, pages. 8

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House call: When the bubble pops, consumers will scale back spending; `Wealth effect' has negative implications if prices flatten or fall.

  • Source: Advertising Age. 2005, Vol. 76, Issue 42, pages. 47

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