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Sustainable success in the music industry: Empirical analysis of music preferences.

• Authors : Kim, Jaehwan; Kang, Moon Young

• Source: Journal of Business Research. 2022, Vol. 142, pages. 1068

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From clicks to bricks: The impact of product launches in offline stores for digital retailers.

• Authors : Jiang, Yan; Kim, Jeeyeon; Choi, Jeonghye

• Source: Journal of Business Research. 2020, Vol. 120, pages. 302

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Cultural and economic impacts on global cultural products: evidence from U.S. movies.

• Authors : Moon, Sangkil; Mishra, Arul; Mishra, Himanshu

• Source: Journal of International Marketing. 2016, Vol. 24, Issue 3, pages. 20

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Advertising allocation and impact of advertising on event ticket sales: Which product, where, and when.

• Authors : Kang, Moon Young

Subjects: TICKET sales; CENTERS for the performing arts; PRODUCT advertising

• Source: International Journal of Market Research; Jul2020, Vol. 62 Issue 4, p483-498, 16p, 5 Charts, 2 Graphs

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Agricola

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Predicting joint choice using individual data.

• Authors : Aribarg, Anocha; Arora, Neeraj; Kang, Moon Young

• Source: Marketing Science. 2010, Vol. 29, Issue 1, pages. 19

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Capitalizing on the spirit of giving: seeding virtual gift purchases in online social networks.

• Authors : Song, Reo; Moisio, Risto; Kang, Moon Young

Subjects: ONLINE social networks; SOCIAL networks; SOCIAL services

• Source: European Journal of Marketing; 2021, Vol. 55 Issue 6, p1724-1746, 23p

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Understanding online users by segmenting their search keywords: empirical analysis from online auto insurance search advertising.

• Authors : Kim, Sunghoon¹ (AUTHOR); Kang, Moon Young² (AUTHOR)

Subjects: *PROMOTIONAL literature; *INTERNET advertising; *AUTOMOBILE insuranceSOUTH Korea

• Source: International Journal of Advertising. Jul2022, Vol. 41 Issue 5, p892-909. 18p. 3 Diagrams, 4 Charts.

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Assessing venture capital industry growth in Korea.

• Authors : Chung, Hae Jin; Kang, Moon Young

Subjects: VENTURE capital; CAPITAL market; INVESTMENTSAFRICA; ASIA

• Source: Managerial Finance; 2018, Vol. 44 Issue 1, p74-85, 12p

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What Makes Companies to Survive over a Century? The Case of Dongwha Pharmaceutical in the Republic of Korea.

• Authors : Kang, Moon Young

• Source: Sustainability (2071-1050); Jan2022, Vol. 14 Issue 2, p946-946, 1p

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