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Academic Journal

Advertising allocation and impact of advertising on event ticket sales: Which product, where, and when.

Subjects: TICKET sales; CENTERS for the performing arts; PRODUCT advertising

  • Source: International Journal of Market Research; Jul2020, Vol. 62 Issue 4, p483-498, 16p, 5 Charts, 2 Graphs

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Academic Journal

The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry.

Subjects: *TELECOMMUNICATION; *SENTIMENT analysis; FAME

  • Source: International Journal of Advertising. May2019, Vol. 38 Issue 4, p563-576. 14p. 2 Charts.

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Academic Journal

Computerized emotional content analysis: empirical findings based on charity social media advertisements.

Subjects: *CHARITIES; *ADVERTISING; SOCIAL media

  • Source: International Journal of Advertising. Oct2022, Vol. 41 Issue 7, p1314-1337. 24p. 1 Color Photograph, 6 Charts, 1 Graph.

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  • 1-15 of  15 results for ""Kang, Moon Young""