Search Results

Predicting joint choice using individual data.

• Authors : Aribarg, Anocha; Arora, Neeraj; Kang, Moon Young

• Source: Marketing Science. 2010, Vol. 29, Issue 1, pages. 19

Record details

Cultural and Economic Impacts on Global Cultural Products: Evidence from U.S. Movies.

• Authors : Moon, Sangkil; Mishra, Arul; Mishra, Himanshu

Subjects: INTERNATIONAL business enterprises; MOTION pictures; NEW product development

• Source: Journal of International Marketing; Sep2016, Vol. 24 Issue 3, p78-97, 20p, 4 Charts, 2 Graphs

Record details

Assessing venture capital industry growth in Korea.

• Authors : Chung, Hae Jin; Kang, Moon Young

Subjects: VENTURE capital; CAPITAL market; INVESTMENTSAFRICA; ASIA

• Source: Managerial Finance; 2018, Vol. 44 Issue 1, p74-85, 12p

Record details

Sustainable Corporate Social Media Marketing Based on Message Structural Features: Firm Size Plays a Significant Role as a Moderator.

• Authors : Kang, Moon Young; Park, Byungho

• Source: Sustainability (2071-1050); Apr2018, Vol. 10 Issue 4, p1167, 1p

Record details

The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry.

• Authors : Kang, Moon Young¹ (AUTHOR) ; Choi, Yonglim¹ (AUTHOR); Choi, Jeonghye² (AUTHOR)

Subjects: *TELECOMMUNICATION; *SENTIMENT analysis; FAME

• Source: International Journal of Advertising. May2019, Vol. 38 Issue 4, p563-576. 14p. 2 Charts.

Record details

Advertising allocation and impact of advertising on event ticket sales: Which product, where, and when.

• Authors : Kang, Moon Young

Subjects: TICKET sales; CENTERS for the performing arts; PRODUCT advertising

• Source: International Journal of Market Research; Jul2020, Vol. 62 Issue 4, p483-498, 16p, 5 Charts, 2 Graphs

Record details

Sustainable Political Social Media Marketing: Effects of Structural Features in Plain Text Messages.

• Authors : Park, Byungho; Kang, Moon Young; Lee, Jiwon

• Source: Sustainability (2071-1050); Aug2020, Vol. 12 Issue 15, p5997-5997, 1p

Record details

Sustainable Profit versus Unsustainable Growth: Are Venture Capital Investments and Governmental Support Medicines or Poisons?

• Authors : Kang, Moon Young

• Source: Sustainability (2071-1050); Sep2020, Vol. 12 Issue 18, p7773, 1p

Record details

From clicks to bricks: The impact of product launches in offline stores for digital retailers.

• Authors : Jiang, Yan; Kim, Jeeyeon; Choi, Jeonghye

• Source: Journal of Business Research. 2020, Vol. 120, pages. 302

Record details

Understanding Credit Card Usage Behavior of Elderly Korean Consumers for Sustainable Growth: Implications for Korean Credit Card Companies.

• Authors : Jung, Kwon; Kang, Moon Young; Birindelli, Giuliana

• Source: Sustainability (2071-1050); Apr2021, Vol. 13 Issue 7, p3817, 1p

Record details