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Academic Journal

Predicting joint choice using individual data

  • Source: Marketing Science. Jan-Feb, 2010, Vol. 29 Issue 1, p139, 19 p.

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Academic Journal

The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry.

Subjects: *TELECOMMUNICATION; *SENTIMENT analysis; FAME

  • Source: International Journal of Advertising. May2019, Vol. 38 Issue 4, p563-576. 14p. 2 Charts.

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  • 1-2 of  2 results for ""Kang, Moon Young""