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Academic Journal

Reflections on 50 Years of JA as an Academic Enterprise.

Authors : Krugman, Dean M.

Subjects: SCHOOL year; PUBLIC universities & colleges; BUSINESS enterprises

Source: Journal of Advertising; Oct-Dec2022, Vol. 51 Issue 5, p643-649, 7p

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Academic Journal

Visual Attention to Programming and Commercials: The Use of In-home Observations.

Authors : Krugman, Dean M.; Cameron, Glen T.; McKearney White, Candace

Subjects: TELEVISION viewers; EYE movements; ATTENTION

Source: Journal of Advertising; Spring95, Vol. 24 Issue 1, p1-12, 12p, 3 Charts

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Academic Journal

EVALUATING THE AUDIENCES OF THE NEW MEDIA.

Authors : Krugman, Dean M.

Subjects: ADVERTISING; CABLE television; TELEVISION viewers

Source: Journal of Advertising; 1985, Vol. 14 Issue 4, p21-27, 7p

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Academic Journal

Cable Television and Advertising: An Assessment.

Authors : Krugman, Dean M.; Barban, Arnold M.

Subjects: CABLE television advertising; CABLE television; GROWTH rateUNITED StatesUNITED States. Federal Communications Commission

Source: Journal of Advertising; Fall78, Vol. 7 Issue 4, p4-8, 5p

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Academic Journal

Adolescents' Attention to Beer and Cigarette Print Ads and Associated Product Warnings.

Authors : Fox, Richard J.; Krugman, Dean M.; Fletcher, James E.

Subjects: ADVERTISING campaigns; ADVERTISING & youth; MASS media & teenagers

Source: Journal of Advertising; Fall98, Vol. 27 Issue 3, p57-68, 12p, 5 Black and White Photographs, 3 Charts

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Academic Journal

THE ORGANIZATIONAL ETHICS OF ADVERTISING: CORPORATE AND AGENCY VIEWS.

Authors : Krugman, Dean M.; Ferrell, O. C.

Subjects: ADVERTISING ethics; PROFESSIONAL standards; ADVERTISING agencies

Source: Journal of Advertising; 1981, Vol. 10 Issue 1, p21-48, 11p

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Academic Journal

Tablets and TV Advertising: Understanding the Viewing Experience.

Authors : McCreery, Stephen; Krugman, Dean M.

Subjects: TABLET computers; ADVERTISING; SKEPTICISM

Source: Journal of Current Issues & Research in Advertising (Routledge); 2017, Vol. 38 Issue 2, p197-211, 15p

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Academic Journal

Cigarette Advertising in Popular Youth and Adult Magazines: A Ten-Year Perspective.

Authors : Krugman, Dean M; Morrison, Margaret A; Sung, Yongjun

Subjects: CIGARETTE advertising; YOUTH; SMOKING

Source: Journal of Public Policy & Marketing; Fall2006, Vol. 25 Issue 2, p197-211, 15p

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Academic Journal

The E-Reader as Replacement for the Print Newspaper.

Authors : Hollander, Barry A.; Krugman, Dean M.; Reichert, Tom

Subjects: ELECTRONIC book readers; NEWSPAPERS; READERS

Source: Publishing Research Quarterly; Jun2011, Vol. 27 Issue 2, p126-134, 9p

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Academic Journal

Under the Radar: Smokeless Tobacco Advertising in Magazines With Substantial Youth Readership.

Authors : Morrison, Margaret A.; Krugman, Dean M.; Park, Pumsoon

Subjects: SMOKELESS tobacco; SMOKELESS tobacco advertising; TOBACCO industry

Source: American Journal of Public Health; Mar2008, Vol. 98 Issue 3, p543-548, 6p, 1 Chart, 1 Graph

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