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Reflections on 50 Years of JA as an Academic Enterprise.

• Authors : Krugman, Dean M.

Subjects: SCHOOL year; PUBLIC universities & colleges; BUSINESS enterprises

• Source: Journal of Advertising; Oct-Dec2022, Vol. 51 Issue 5, p643-649, 7p

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Education Full Text (H.W. Wilson)

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Cigarette advertising in popular youth and adult magazines: a ten-year perspective.

• Authors : Krugman, Dean M.; Morrison, Margaret A.; Sung, Yongjun

• Source: Journal of Public Policy & Marketing. 2006, Vol. 25, Issue 2, pages. 15

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Differences in the Consumption of Traditional Broadcast and VCR Movie Rentals.

• Authors : Krugman, Dean M.; Johnson, Keith F.

Subjects: Behavior Patterns; Comparative Analysis; Films

• Source: Journal of Broadcasting and Electronic Media. Spr 1991 35(2):213-232.20

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Visual attention to programming and commercials: the use of in-home observations.

• Authors : Krugman, Dean M.; Cameron, Glen T.; White, Candace McKearney

• Source: Journal of Advertising. 1995, Vol. v24, Issue n1, pages. 12

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Do adolescents attend to warnings in cigarette advertising? An eye-tracking approach.

• Authors : Krugman, Dean M.; Fox, Richard J.; Fletcher, James E.

• Source: Journal of Advertising Research. 1994, Vol. v34, Issue n6, pages. 14

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How local advertisers choose and use advertising media.

• Authors : Nowak, Glen J.; Cameron, Glen T.; Krugman, Dean M.

• Source: Journal of Advertising Research. 1993, Vol. v33, Issue n6, pages. 11

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The impact of cable and VCR penetration on network viewing: assessing the decade.

• Authors : Krugman, Dean M.; Rust, Roland T.

• Source: Journal of Advertising Research. 1993, Vol. v33, Issue n1, pages. 7

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Exploring perceptions and usage patterns of digital video recorder owners.

• Authors : Smith, Sarah M.; Krugman, Dean M.

• Source: Journal of Broadcasting & Electronic Media. June, 2010, Vol. 54 Issue 2, p248, 17 p.

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Telecommunications in the 1980s: The Cutting Edge?

• Authors : Krugman, Dean M.; Dominick, Joseph R.

Subjects: Doctoral Programs; Graduate Study; Higher Education

• Source: Feedback. Fall 1985 27(2):8-11.4

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