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Academic Journal

EVALUATING THE AUDIENCES OF THE NEW MEDIA.

Subjects: ADVERTISING; CABLE television; TELEVISION viewers

  • Source: Journal of Advertising; 1985, Vol. 14 Issue 4, p21-27, 7p

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Academic Journal

Teenage Exposure to Cigarette Advertising in Popular Consumer Magazines.

Subjects: PERIODICALS; MASS media; MARKETING

  • Source: Journal of Public Policy & Marketing; Fall2000, Vol. 19 Issue 2, p183-188, 6p

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