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Academic Journal

Education Full Text (H.W. Wilson)

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Academic Journal

Education Full Text (H.W. Wilson)

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Academic Journal

Snowball to avalanche: understanding the different predictors of the intention to propagate online marketing messages.

Authors : Chiu, Hung-Chang; Pant, Anurag; Hsieh, Yi-Ching

Source: European Journal of Marketing. 2014, Vol. 48, Issue 7-8, pages. 1255-1273

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Academic Journal

Character Development in Business Education: A Comparison of Coeducational and Single-Sex Environments

Authors : Davis, James H.; Ruhe, John; Lee, Monle

Subjects: Single Sex Schools; Sex Education; AltruismUnited States

Source: Journal of Management Education. Apr 2011 35(2):227-259.33

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Academic Journal

Teaching Ethics in International Business Courses: The Impacts of Religions

Authors : Ruhe, John; Lee, Monle

Subjects: International Trade; Christianity; Ethics

Source: Journal of Teaching in International Business. Nov 2008 19(4):362-388.27

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Academic Journal

A study of reference-price formation in value judgment.

Authors : Lii, Yuan-shuh; Lee, Monle; Lin, Ming-ji James

Source: International Journal of Commerce and Management. 2009, Vol. 19, Issue 4, pages. 15

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Academic Journal

How to discourage online music piracy.

Authors : Chiu, Hung-Chang; Lin, Yuh-May; Lee, Monle

Source: International Journal of Management and Enterprise Development. 2008, Vol. 5, Issue 6, pages. 723

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Academic Journal

Trust: an intercultural comparison of consumer perceptions.

Authors : Davis, James H.; Lee, Monle; Ruhe, Jack

Source: International Journal of Commerce and Management. 2008, Vol. 18, Issue 2, pages. 16

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Academic Journal

Online advertised reference pricing: consumers' perceptions and responses.

Authors : Lii, Yuan-Shuh Danny; Lee, Monle

Source: Global Competitiveness. 2006, Vol. 14, Issue 1, pages. 14

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Academic Journal

Consumers' evaluations of online reference price advertisements.

Authors : Lii, Danny Yuan-Shuh; Lee, Monle

Source: International Journal of Commerce and Management. 2005, Vol. 15, Issue 2, pages. 12

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