Search Results

Spending Windfall ("Found") Time on Hedonic versus Utilitarian Activities.

• Authors : Chung, Jaeyeon (Jae); Lee, Leonard; Lehmann, Donald R

Subjects: LEISURE; HEDONISTIC consumption; UTILITARIANISM

• Source: Journal of Consumer Research; Apr2023, Vol. 49 Issue 6, p1118-1139, 22p, 1 Illustration, 1 Diagram, 4 Charts, 3 Graphs

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Carbon Footprinting and Pricing Under Climate Concerns.

• Authors : Bertini, Marco; Buehler, Stefan; Halbheer, Daniel

Subjects: ECOLOGICAL impact; CARBON emissions; CARBON offsetting

• Source: Journal of Marketing; Mar2022, Vol. 86 Issue 2, p186-201, 16p, 2 Diagrams, 2 Charts

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Creating Boundary-Breaking, Marketing-Relevant Consumer Research.

• Authors : MacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona

Subjects: CONSUMER research; STAKEHOLDERS; MARKETING

• Source: Journal of Marketing; Mar2020, Vol. 84 Issue 2, p1-23, 23p, 3 Diagrams, 3 Charts, 2 Graphs

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Incorporating Consumer Product Categorizations into Shelf Layout Design.

• Authors : Rooderkerk, Robert P.; Lehmann, Donald R.

Subjects: CONSUMER goods; RETAIL space allocation; CATEGORIZATION (Psychology)

• Source: Journal of Marketing Research (JMR); Feb2021, Vol. 58 Issue 1, p50-73, 24p, 3 Color Photographs, 2 Diagrams, 7 Charts, 3 Graphs

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Ad expenditures and perceived quality: a replication and extension.

• Authors : Rajavi, Koushyar; Lehmann, Donald R.; Keller, Kevin Lane

Subjects: PERCEIVED quality; PRODUCT quality; MARKETING

• Source: Marketing Letters; Mar2023, Vol. 34 Issue 1, p161-169, 9p, 1 Diagram, 3 Charts

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Task-Dependent Algorithm Aversion.

• Authors : Castelo, Noah; Bos, Maarten W.; Lehmann, Donald R.

Subjects: ALGORITHMS; NEW product development; AVERSION

• Source: Journal of Marketing Research (JMR); Oct2019, Vol. 56 Issue 5, p809-825, 17p, 1 Diagram, 5 Charts, 2 Graphs

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Commentaries on "Scale use and abuse: Toward best practices in the deployment of scales".

• Authors : Katsikeas, Constantine S.; Madan, Shilpa; Brendl, C. Miguel

• Source: Journal of Consumer Psychology (John Wiley & Sons, Inc. ); Jan2023, Vol. 33 Issue 1, p244-258, 15p

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Big Data, Marketing Analytics, and Public Policy: Implications for Health Care.

• Authors : Kopalle, Praveen K.; Lehmann, Donald R.

Subjects: BIG data; HEALTH policy; CUSTOMER loyalty programs

• Source: Journal of Public Policy & Marketing; Oct2021, Vol. 40 Issue 4, p453-456, 4p

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When and How Board Members with Marketing Experience Facilitate Firm Growth.

• Authors : Whitler, Kimberly A.; Krause, Ryan; Lehmann, Donald R.

Subjects: BOARDS of directors; WORK experience (Employment); MARKETING

• Source: Journal of Marketing; Sep2018, Vol. 82 Issue 5, p86-105, 20p, 1 Diagram, 9 Charts

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Parameter Stability and "Carry-Over Effects" in a Consumer Decision-Process Model.

• Authors : Farley, John U.; Lehmann, Donald R.; Winer, Russell S.

Subjects: MATHEMATICAL models of consumption; MARKETING models; CONSUMER behavior

• Source: Journal of Consumer Research; Mar82, Vol. 8 Issue 4, p465-471, 7p

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