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How Advertising Expenditures Affect Consumers' Perceptions of Quality: A Psychology-Based Assessment of Brand-, Category-, and Country-Level Moderators.

• Authors : Rajavi, Koushyar; Lehmann, Donald R.; Keller, Kevin Lane

• Source: Journal of Advertising Research. 2022, Vol. 62, Issue 4, pages. 15

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Spending Windfall ("Found") Time on Hedonic versus Utilitarian Activities.

• Authors : Chung, Jaeyeon (Jae); Lee, Leonard; Lehmann, Donald R

Subjects: LEISURE; HEDONISTIC consumption; UTILITARIANISM

• Source: Journal of Consumer Research; Apr2023, Vol. 49 Issue 6, p1118-1139, 22p, 1 Illustration, 1 Diagram, 4 Charts, 3 Graphs

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Carbon Footprinting and Pricing Under Climate Concerns.

• Authors : Bertini, Marco; Buehler, Stefan; Halbheer, Daniel

Subjects: ECOLOGICAL impact; CARBON emissions; CARBON offsetting

• Source: Journal of Marketing; Mar2022, Vol. 86 Issue 2, p186-201, 16p, 2 Diagrams, 2 Charts

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Building a multi-category brand: when should distant brand extensions be introduced?

• Authors : Parker, Jeffrey R.; Lehmann, Donald R.; Keller, Kevin Lane

• Source: Journal of the Academy of Marketing Science. 2018, Vol. 46, Issue 2, pages. 17

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The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers.

• Authors : Albrecht, Carmen-Maria; Hattula, Stefan; Lehmann, Donald R.

• Source: Journal of the Academy of Marketing Science. 2017, Vol. 45, Issue 5, pages. 21

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The role and impact of reviewers on the marketing discipline.

• Authors : Lehmann, Donald R.; Winer, Russell S.

• Source: Journal of the Academy of Marketing Science. 2017, Vol. 45, Issue 5, pages. 6

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When and How Board Members with Marketing Experience Facilitate Firm Growth.

• Authors : Whitler, Kimberly A.; Krause, Ryan; Lehmann, Donald R.

• Source: Journal of Marketing. 2018, Vol. 82, Issue 5, pages. 20

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Incorporating Consumer Product Categorizations into Shelf Layout Design.

• Authors : Rooderkerk, Robert P.; Lehmann, Donald R.

Subjects: CONSUMER goods; RETAIL space allocation; CATEGORIZATION (Psychology)

• Source: Journal of Marketing Research (JMR); Feb2021, Vol. 58 Issue 1, p50-73, 24p, 3 Color Photographs, 2 Diagrams, 7 Charts, 3 Graphs

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Decision comfort.

• Authors : Parker, Jeffrey R.; Lehmann, Donald R.; Xie, Yi

• Source: Journal of Consumer Research. 2016, Vol. 43, Issue 1, pages. 21

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Ad expenditures and perceived quality: a replication and extension.

• Authors : Rajavi, Koushyar; Lehmann, Donald R.; Keller, Kevin Lane

Subjects: PERCEIVED quality; PRODUCT quality; MARKETING

• Source: Marketing Letters; Mar2023, Vol. 34 Issue 1, p161-169, 9p, 1 Diagram, 3 Charts

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