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Academic Journal

Incorporating Consumer Product Categorizations into Shelf Layout Design.

Subjects: CONSUMER goods; RETAIL space allocation; CATEGORIZATION (Psychology)

  • Source: Journal of Marketing Research (JMR); Feb2021, Vol. 58 Issue 1, p50-73, 24p, 3 Color Photographs, 2 Diagrams, 7 Charts, 3 Graphs

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Academic Journal

Creating Boundary-Breaking, Marketing-Relevant Consumer Research.

Subjects: CONSUMER research; STAKEHOLDERS; MARKETING

  • Source: Journal of Marketing; Mar2020, Vol. 84 Issue 2, p1-23, 23p, 3 Diagrams, 3 Charts, 2 Graphs

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Academic Journal

Task-Dependent Algorithm Aversion.

Subjects: ALGORITHMS; NEW product development; AVERSION

  • Source: Journal of Marketing Research (JMR); Oct2019, Vol. 56 Issue 5, p809-825, 17p, 1 Diagram, 5 Charts, 2 Graphs

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Academic Journal

Decision Comfort.

Subjects: CONSUMER behavior research; HUMAN comfort; CONFIDENCE

  • Source: Journal of Consumer Research; Jun2016, Vol. 43 Issue 1, p113-133, 21p, 1 Diagram, 6 Charts, 1 Graph

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Academic Journal

Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation.

Subjects: FOOD texture; FOOD consumption research; MASTICATION

  • Source: Journal of Consumer Research; Aug2014, Vol. 41 Issue 2, p261-273, 13p, 1 Black and White Photograph, 1 Diagram, 1 Graph, 1 Map

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Academic Journal

Sophistication in Research in Marketing.

Subjects: MARKETING research; ACADEMIC rigor (Education); RELEVANCE

  • Source: Journal of Marketing; Jul2011, Vol. 75 Issue 4, p155-165, 11p, 1 Diagram, 2 Charts

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