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Periodical

How colleges are navigating NIL laws by turning to influencer shops: Schools are eager to show they are helping student athletes get NIL deals to boost their brand and recruiting efforts.

Subjects: *TERRORIST recruiting; *ATHLETES; *PHYSICAL education

  • Source: Advertising Age. 9/6/2021, p8-8. 1p.

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LinkedIn bets on live events to build creator community: New free 'Office Hours' brings real-time expert content to the platform.

Subjects: *CAREER development; *COMMUNITIES; *TEAMS in the workplaceLINKEDIN (Web resource)

  • Source: Advertising Age. 9/6/2021, p1-1. 1p.

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What brands should know about the metaverse: Companies need to reinvent their marketing playbook for digital worlds.

Subjects: *INTERNET marketing; *BRAND name products; *CRYPTOCURRENCIES

  • Source: Advertising Age. 8/9/2021, Vol. 92 Issue 12, p1-1. 1p.

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Small Agency of the Year Culture: O'Keefe Reinhard & Paul mixes soul with whiskey and bananas.

Subjects: *WHISKEY; *BANANAS; *TEAMS in the workplace

  • Source: Advertising Age. 8/9/2021, Vol. 92 Issue 12, p21-21. 1p.

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Small Agency of the Year Culture: Color Creative offers great benefits, a money match for motorcycles—and free weed.

Subjects: *MOTORCYCLES; *MOTORCYCLING; *CULTURE

  • Source: Advertising Age. 8/9/2021, Vol. 92 Issue 12, p21-21. 1p.

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Fernando Machado's next big challenge: CMO must save reputation of Activision Blizzard, rocked by sexual harassment lawsuit, consumer boycott.

Subjects: *BOYCOTTS; *SEXUAL harassment; *BLIZZARDSACTIVISION Blizzard Inc.

  • Source: Advertising Age. 8/9/2021, Vol. 92 Issue 12, p3-3. 1p.

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Why brands are bringing games to their platforms: The latest trend comes from the playbooks of social media networks.

Subjects: *SOCIAL networks; *SOCIAL media; *GAMES

  • Source: Advertising Age. 7/26/2021, Vol. 92 Issue 11, p5-5. 1p.

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Out-of-home ad costs are back to pre-pandemic levels: As workers adopt hybrid schedules and COVID Delta cases spike, inventory is tightening and discounts are history.

Subjects: *COVID-19; *INVENTORY costs; *BUSINESS planning

  • Source: Advertising Age. 7/26/2021, Vol. 92 Issue 11, p1-1. 1p.

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Brands can now sponsor trending creator posts on TikTok: Spark Ads allows brands to tap into preexisting influencer posts, cutting out the middleman.

Subjects: *USER-generated content; *DISTRIBUTORS (Commerce); *ADVERTISING

  • Source: Advertising Age. 7/26/2021, Vol. 92 Issue 11, p21-21. 1p.

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Brands navigate unprecedented Olympics: Rising COVID-19 infections, divided public sentiment and the organizer's rules are all hurdles for marketers.

Subjects: *COVID-19 pandemic; *PUBLIC opinion; *OLYMPIC Games

  • Source: Advertising Age. 7/12/2021, Vol. 92 Issue 10, p1-1. 1p.

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  • 1-10 of  192 results for ""Liffreing, Ilyse""