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Periodical

The Great Hyped Way.

Subjects: *ADVERTISING campaigns; *LICENSE agreements; *MARKETINGNEW York (State); NEW York (N.Y.); UNITED States

  • Source: BusinessWeek. 05/03/99, Issue 3627, p131-135. 2p. 2 Color Photographs.

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Periodical

So Much for the Earnings Slump.

Subjects: *CORPORATE profits; *EARNINGS per share; *INDUSTRIAL surveys

  • Source: BusinessWeek. 02/08/99, Issue 3615, p34-36. 3p. 2 Color Photographs, 1 Chart.

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