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How a Brazilian soccer team is marketing to U.S. fans—and what it means for global sports branding: Storied but little-known Flamengo franchise eyes superbrand status in an increasingly global sports world.

• Authors : Springer, Jon (AUTHOR)

Subjects: *SPORTS marketing; *SPORTS sponsorship; *BRANDING (Marketing)MAJOR League Soccer (Organization) MAJOR League Soccer (Organization) MAJOR League Soccer (Organization) 883077141

• Source: Advertising Age. 4/25/2022, Vol. 93 Issue 7, p28-28. 1p.

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P&G adds soccer to NFL and Olympics deals: MLS deal spurred by Major League Soccer's strength with younger and Hispanic consumers.

• Authors : Neff, Jack (AUTHOR)

Subjects: *YOUNG consumers; *EXECUTIVES; SOCCERMAJOR League Soccer (Organization) MAJOR League Soccer (Organization) MAJOR League Soccer (Organization) 883077141 ; NATIONAL Football League ; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 4/19/2021, Vol. 92 Issue 5, p4-4. 1p.

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New game plan.

• Authors : Jensen, Jeff

Subjects: *MARKETINGUNITED StatesMAJOR League Soccer (Organization) MAJOR League Soccer (Organization) MAJOR League Soccer (Organization) 883077141

• Source: Advertising Age. 3/11/1996, Vol. 67 Issue 11, p21. 2p. 6 Color Photographs.

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Fledgling soccer league ready to draft ad agency.

• Authors : Jensen, Jeff

Subjects: *ADVERTISING agencies; *MARKET positioning; *BRAND imageUNITED StatesMAJOR League Soccer (Organization) MAJOR League Soccer (Organization) MAJOR League Soccer (Organization) 883077141 ; MCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD...

• Source: Advertising Age. 1/6/1997, Vol. 68 Issue 1, p37-37. 1/5p.

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Honda scores spot as soccer sponsor.

Subjects: MAJOR League Soccer (Organization) MAJOR League Soccer (Organization) MAJOR League Soccer (Organization) 883077141 ; HONDA Motor Co. Ltd.

• Source: Advertising Age. 3/18/1996, Vol. 67 Issue 12, p2. 1/9p.

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Soccer league woos marketers.

• Authors : Jensen, Jeff

Subjects: SOCCERUNITED StatesMAJOR League Soccer (Organization) MAJOR League Soccer (Organization) MAJOR League Soccer (Organization) 883077141

• Source: Advertising Age. 7/4/1994, Vol. 65 Issue 28, p36-36. 1/2p. 1 Black and White Photograph.

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Pepsi plunges into U.S. soccer.

• Authors : Gleason, Mark

Subjects: *SPORTS sponsorshipPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; MAJOR League Soccer (Organization) MAJOR League Soccer (Organization) MAJOR League Soccer (Organization) 883077141

• Source: Advertising Age. 10/28/1996, Vol. 67 Issue 44, p55. 1/5p.

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SOCCER IN THE U.S. REACHES ITS GOALS A STEP AT A TIME.

• Authors : Thomaselli, Rich

Subjects: *MARKETING executives; *SOCCER; *MARKETINGSOCCER United Marketing (Company) ; MAJOR League Soccer (Organization) MAJOR League Soccer (Organization) MAJOR League Soccer (Organization) 883077141CARTER, Kathy

• Source: Advertising Age. 4/13/2009, Vol. 80 Issue 13, p14-14. 1p.

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SOCCER IN THE U.S. REACHES ITS GOALS A STEP AT A TIME.

• Authors : Thomaselli, Rich

Subjects: *MARKETING executives; *SOCCER; *MARKETINGSOCCER United Marketing (Company) ; MAJOR League Soccer (Organization) MAJOR League Soccer (Organization) MAJOR League Soccer (Organization) 883077141CARTER, Kathy

• Source: Advertising Age. 4/13/2009, Vol. 80 Issue 13, p14-14. 1p.

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