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Academic Journal

CONSUMPTION OF BRANDED FASHION APPAREL: GENDER DIFFERENCES IN BEHAVIOR.

Subjects: CLOTHING industry; CONSUMER behavior research; WOMEN consumers

  • Source: Social Behavior & Personality: an international journal. 2014 Supplement, Vol. 42, p1-8. 8p.

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Academic Journal

Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago.

Subjects: CONSUMER behavior; SPORTS spectators; SPORTS

  • Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2004, Vol. 14 Issue 1/2, p151-158. 8p.

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Academic Journal

Practising gender: The role of banter in young men’s improvisations of masculine consumer identities.

Subjects: MALE consumers; MASCULINITY & society; CONSUMER culture

  • Source: Journal of Marketing Management; Oct2014, Vol. 30 Issue 13-14, p1293-1319, 27p, 1 Diagram

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Academic Journal

The Influence of Mating Mind-Sets on Brand Extension Evaluation.

Subjects: BRAND extension; MALE consumers; PRESTIGE pricing

  • Source: Journal of Marketing Research (JMR); Aug2012, Vol. 49 Issue 4, p581-593, 13p, 4 Charts, 1 Graph

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Academic Journal

Male versus female consumer decision making styles

Subjects: *MALE consumers; *DECISION making; *CUSTOMER loyalty

  • Source: Journal of Business Research. Nov2006, Vol. 59 Issue 12, p1297-1300. 4p.

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Academic Journal

Effects of Customer Gender and Mode of Dress on Service Response Received in Retail Establishments.

Subjects: GENDER; RETAIL industry; MALE consumers

  • Source: Journal of Marketing Channels; Oct-Dec2013, Vol. 20 Issue 3/4, p239-259, 21p, 6 Charts

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Academic Journal

Gender orientation and retail atmosphere: effects on value perception.

Subjects: RETAIL industry research; WOMEN consumers; MALE consumers

  • Source: International Journal of Retail & Distribution Management; 2013, Vol. 41 Issue 8, p498-511, 14p

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Academic Journal

Gender differences in new brand name response.

Subjects: SEX differences (Biology); NEW product development; BRAND name products

  • Source: Marketing Letters; Sep2009, Vol. 20 Issue 3, p313-326, 14p, 7 Charts

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Academic Journal

Wine consumers information search: Gender differences and implications for the hospitality industry.

Subjects: WINES; CUSTOMER loyalty; MALE consumers

  • Source: Tourism & Hospitality Research; Jul2009, Vol. 9 Issue 3, p250-269, 20p, 3 Diagrams, 4 Charts

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Academic Journal

The Increasing Technology Divide.

Subjects: MASCULINITY in advertising; HIGH technology industries; MEN in advertisingUNITED States

  • Source: Feminist Media Studies; Mar2009, Vol. 9 Issue 1, p37-55, 19p, 5 Black and White Photographs

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  • 1-10 of  28 results for ""MALE consumers""