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Market Segmentation : How to Do It and How to Profit From It

• Authors : Malcolm McDonald

Subjects: Market segmentationBUSINESS & ECONOMICS / Marketing / General

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Market Segmentation : Conceptual and Methodological Foundations

• Authors : Michel Wedel; Wagner A. Kamakura

Subjects: Marketing; Industrial organization; Mathematical modelsBUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Management; MATHEMATICS / Applied

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Agricola

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Market segmentation and consumer motivations in protected natural parks: A study from Spain

• Authors : Carvache-Franco, Mauricio; Carrascosa-López, Conrado; Carvache-Franco, Wilmer

• Source: PLoS ONE. January 2, 2024, Vol. 19 Issue 1, pe0296199.

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A study of market segmentation, government competition, and public service efficiency in China: Based on a semi-parametric spatial lag model.

• Authors : Yao L; School of Public Administration, University of Electronic Science and Technology of China, Chengdu, Sichuan, China.; Luo R

• Source: PloS one [PLoS One] 2024 Apr 16; Vol. 19 (4), pp. e0297446. Date of Electronic Publication: 2024 Apr 16 (Print Publication: 2024).Publisher: Public Library of Science Country of Publication: United States NLM ID: 101285081 Publication Model: eCollection Cited Medium: Internet

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Labor market segmentation and the gender wage gap: Evidence from China.

• Authors : Li M; Department of Sociology, Faculty of Social and Political Sciences, University of Innsbruck, Innsbruck, Austria.; Institute for Common Prosperity and Development, Zhejiang University, Hangzhou, China.

Subjects: Salaries and Fringe Benefits* ; Occupations*; Employment

• Source: PloS one [PLoS One] 2024 Mar 28; Vol. 19 (3), pp. e0299355. Date of Electronic Publication: 2024 Mar 28 (Print Publication: 2024).Publisher: Public Library of Science Country of Publication: United States NLM ID: 101285081 Publication Model: eCollection Cited Medium: Internet

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Redefining green consumerism: a diminutive approach to market segmentation for sustainability.

• Authors : Naini SR; School of Management, National Institute of Technology (NIT), Warangal, Telangana, India. .; Mekapothula RR

Subjects: Attitude* ; Intention*; Male

• Source: Environmental science and pollution research international [Environ Sci Pollut Res Int] 2024 Feb; Vol. 31 (9), pp. 12916-12932. Date of Electronic Publication: 2024 Jan 05.Publisher: Springer Country of Publication: Germany NLM ID: 9441769 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1614-7499

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Agricola

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Who Are the Online Medication Shoppers? A Market Segmentation of the Swedish Welfare State.

• Authors : Roos, John Magnus; Jansson, Magnus; Bjerkeli, Pernilla J.

Subjects: MARKET segmentation; WELFARE state; CONSUMERSSWEDEN

• Source: Journal of Theoretical & Applied Electronic Commerce Research; Mar2024, Vol. 19 Issue 1, p526-537, 12p

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Market Segmentation : How to Do It, How to Profit From It

• Authors : McDonald, Malcolm; Dunbar, Ian

Subjects: Market segmentationBUSINESS & ECONOMICS / Marketing / General

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