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Academic Journal

Influencer Marketing in Web 3.0: How Algorithm-Related Influencer following Norms Affect Influencer Endorsement Effectiveness.

Subjects: INFLUENCER marketing; INTERNET marketing; MEDIA exposure

  • Source: Journal of Promotion Management. Apr2024, Vol. 30 Issue 3, p444-472. 29p.

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Academic Journal

How gamification affects online shopping behavior: An approach with youngsters (aged 16 – 30).

Subjects: CONSUMER behavior; GAMIFICATION; VIETNAMESE people

  • Source: Cogent Business & Management. 2023, Vol. 10 Issue 3, p1-13. 13p.

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Conference

INVOLVING CONSUMERS ON SOCIAL MEDIA: STRATEGIC COMPASS OF CONSUMER ACCEPTANCE OF BRAND INFORMATION.

Subjects: CONSUMERS; SOCIAL media; MARKETING effectiveness

  • Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p825-827. 3p.

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Academic Journal

The South African wine industry: bifurcation undermines success.

Subjects: BUSINESS success; WINE industry; SOUTH African economy

  • Source: Prometheus (Routledge). Dec2013, Vol. 31 Issue 4, p335-344. 10p.

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Periodical

NAVIGATING THE MOBILE-FIRST GLOBAL CONTENT MARKET.

Subjects: INTERNET content management systems; MARKETING effectiveness; MOBILE apps in business

  • Source: EContent. Summer2018, Vol. 41 Issue 3, p28-33. 6p.

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Conference

Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema.

Subjects: GREEN product advertising; MARKETING strategy; MARKETING effectiveness

  • Source: AMA Winter Academic Conference Proceedings. 2016, Vol. 27, pC-32-C-40. 9p.

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Periodical

Creating Content Readers Will Want To Share.

Subjects: SOCIAL media in marketing; BOOK promotions; MARKETING effectiveness

  • Source: Publishers Weekly. 10/22/2018, Vol. 265 Issue 43, p45-47. 3p. 1 Color Photograph.

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Periodical

Master Lock: Multilingual Websites Make a Difference.

Subjects: MASTER Lock Co.; BUSINESS expansion; MOTIONPOINT Corp.

  • Source: EContent. Summer2018, Vol. 41 Issue 3, p35-37. 3p.

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Conference

Meaning in Life, Life Reminiscence, and Brand Relationship.

Subjects: QUALITY of life; BRANDING (Marketing); MARKETING effectiveness

  • Source: AMA Winter Academic Conference Proceedings. 2015, Vol. 26, pE-8-E-13. 6p.

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Conference

Gender Identity and Vanity Sizing: The Role of Femininity.

Subjects: MARKETING effectiveness; MARKETING strategy; CONSUMER preferences

  • Source: AMA Winter Academic Conference Proceedings. 2016, Vol. 27, pC-90-C-92. 3p.

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  • 1-10 of  42 results for ""MARKETING effectiveness""