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Academic Journal

Enhancing Brand Visual Identity for Addressing Digital Customers' Pain Points: A Structural Equation Modeling Approach.

Subjects: STRUCTURAL equation modeling; CONSUMERS; BRAND identificationSAUDI Arabia

  • Source: Journal of Promotion Management. 2024, Vol. 30 Issue 2, p252-281. 30p.

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Academic Journal

Customer-to-Customer Communication: Referral of High and Low Involvement Products through Stimulated Word-of-Mouth.

Subjects: PERCEIVED control (Psychology); PLANNED behavior theory; CUSTOMER experience

  • Source: Journal of Promotion Management. 2024, Vol. 30 Issue 2, p204-226. 23p.

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Conference

STRUCTURAL EQUATION MODELING OF FACTORS INFLUENCING INTENTION TO SUBSTITUTE PLANT-BASED PROTEIN FOR MEAT IN DIFFERENT NATIONAL MARKETS: IMPLICATIONS FOR INTERNATIONAL SUSTAINABLE MARKETING STRATEGY.

Subjects: CONSUMER research; CONSUMER behavior; CONSUMER attitudes

  • Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p1175-1178. 4p.

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Conference

Brand activism: Deepening our understanding through experts' insights.

Subjects: BRANDING (Marketing); DELPHI method; MARKETING strategy

  • Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p793-797. 5p.

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Conference

A PARSIMONIOUS EXTENSION OF THE BASS DIFFUSION MODEL FOR CONSUMER DURABLES TO INCORPORATE POPULATION AND INCOME GROWTH.

Subjects: DURABLE consumer goods; NEW product development; MARKETING strategy

  • Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p775-786. 12p.

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Conference

THE LOYALTY EFFECTS OF REFERRAL PROGRAMS: A DUAL-DIMENSION INVESTIGATION.

Subjects: AFFILIATE programs (World Wide Web); MARKETING strategy; WORD of mouth advertising

  • Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p759-762. 4p.

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Conference

FIRM VALUE DYNAMICS OF MARKET AND ENTREPRENEURIAL ORIENTATION: INSIGHTS FROM 22 YEARS OF DATA.

Subjects: ENTERPRISE value; MARKETING strategy

  • Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p711-714. 4p.

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ECO-FRIENDLY MARKETING STRATEGY AND PERFORMANCE OUTCOME: THE ROLE OF LEARNING.

Subjects: MARKETING strategy; STAKEHOLDERS

  • Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p703-707. 5p.

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Conference

LIMITED EDITION PRODUCTS AND CONSUMER ANXIETY.

Subjects: CONSUMER behavior; MARKETING strategy

  • Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p298-301. 4p.

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Conference

RISING GEOPOLITICAL UNCERTAINTY AND A SUPPLIER FIRM'S CUSTOMER CONCENTRATION.

Subjects: MARKETING strategy; GEOPOLITICS; LOBBYING

  • Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p84-87. 4p.

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  • 1-10 of  1,017 results for ""MARKETING strategy""