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Academic Journal

Strategic intent constellations in market expansion of a Chinese firm: the case of Dalian Wanda.

Subjects: CONSTELLATIONS; CONGLOMERATE corporations; MARKETING strategyCHINA

  • Source: Journal of Strategic Marketing; Nov2023, Vol. 31 Issue 8, p1357-1378, 22p

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Academic Journal

Movie fit uncertainty and interplay between traditional advertising and social media marketing.

Subjects: SOCIAL media in marketing; MULTI-channel integration; PRODUCT attributes

  • Source: Marketing Letters; Sep2023, Vol. 34 Issue 3, p429-448, 20p, 4 Charts

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Academic Journal

Neoliberal Adaptation - Sweden, Finland and Denmark Film Industries.

Subjects: MOTION picture industry; NEOLIBERALISM; ECONOMIC trendsFINLAND; DENMARK; SWEDEN

  • Source: Journal of Media Business Studies; May2023, Vol. 20 Issue 2, p158-181, 24p

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Periodical

Hollywood missionaries.

Subjects: CHRONICLES of Narnia: The Lion, the Witch & the Wardrobe, The (Film); NARNIA (Imaginary place); EVANGELICALISMUNITED StatesUNITED StatesUNITED StatesReport Available

  • Source: New Statesman. 11/21/2005, Vol. 134 Issue 4767, p38-39. 2p. 1 Black and White Photograph.

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Periodical

The Motion Picture Industry Today.

Subjects: MOTION picture industry; FILMMAKING; AMERICAN filmsUNITED StatesUNITED StatesUNITED StatesReport Available

  • Source: Congressional Digest. Nov28, Vol. 7 Issue 11, p302-303. 2p.

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Periodical

HOW A MARRIAGE OF POP CULTURE, SHOPPING GAVE HSN A NEW START.

Subjects: *MARKETING executives; *HOME shopping television programs; *MOTION picture industryHOME Shopping Network Inc.BRAND, Bill

  • Source: Advertising Age. 8/23/2010, Vol. 81 Issue 30, p17-17. 2/3p. 2 Color Photographs.

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Periodical

SONY'S LESSONS FOR HOW TO MARKET A SUMMER MOVIE.

Subjects: *MARKETING management; *MOTION picture industry; *MOTION picture marketingSONY Pictures Entertainment Inc. SONY Pictures Entertainment Inc. SONY Pictures Entertainment Inc. 112923511

  • Source: Advertising Age. 8/23/2010, Vol. 81 Issue 30, p9-9. 1p. 1 Color Photograph.

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Periodical

Disney should think twice about alliance with Gibson.

Subjects: *ANTISEMITISM; *MOTION picture industry; *MARKETING strategyWALT Disney Co.GIBSON, Mel, 1956-

  • Source: Advertising Age. 10/30/2006, Vol. 77 Issue 44, p4-4. 1/5p.

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Periodical

Hollywood discovers the real meaning of the word marketing.

Subjects: *MARKETING; *MUSIC industry; *MOTION picture industryUNITED States

  • Source: Advertising Age. 8/1/2005, Vol. 76 Issue 31, p12-12. 1/2p. 1 Color Photograph.

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Periodical

We must bring talent to the table.

Subjects: *BUSINESS partnerships; *MARKETING agreements; *MOTION picture industry

  • Source: Advertising Age. 7/26/2004, Vol. 75 Issue 30, p17-17. 1p. 2 Color Photographs.

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  • 1-10 of  344 results for ""MARKETING strategy""