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Academic Journal

A novel two-stage dynamic pricing model for logistics planning using an exploration–exploitation framework: A multi-armed bandit problem.

Authors : Tajik, Mahmoud¹ (AUTHOR) ; Tosarkani, Babak Mohamadpour^1,2 (AUTHOR) ; Makui, Ahmad¹ (AUTHOR)

Subjects: *TIME-based pricing; *DEMAND function; *DYNAMIC models

Source: Expert Systems with Applications. Jul2024, Vol. 246, pN.PAG-N.PAG. 1p.

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Academic Journal

DIGITAL MARKETING DEVELOPMENT STRATEGY OF COCOA PRODUCTS.

Authors : Adha, Wahyu Maulid; Mas’ud, Anis Anshari; Erwin

Subjects: INTERNET marketing; MARKETING strategy; COCOA productsINDONESIA

Source: Environmental & Social Management Journal / Revista de Gestão Social e Ambiental; 2024, Vol. 18 Issue 6, p1-31, 31p

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Academic Journal

DETERMINANTS OF PURCHASE INTENTION IN SOCIAL MEDIA ADVERTISING.

Authors : Ayu Tirtayani, I Gusti; Wardana, I Made; Setiawan, Putu Yudi

Subjects: ADVERTISING; SOCIAL media; CONSUMER behavior

Source: Environmental & Social Management Journal / Revista de Gestão Social e Ambiental; 2024, Vol. 18 Issue 6, p1-20, 20p

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Academic Journal

BEYOND STP MARKETING STRATEGY FOR ONLINE SERVICE BUSINESSES.

Authors : Nilplengsang, Yongyoot; Pankham, Sumaman

Subjects: MARKETING strategy; MARKET segmentation; BUSINESSPEOPLE

Source: Environmental & Social Management Journal / Revista de Gestão Social e Ambiental; 2024, Vol. 18 Issue 6, p1-26, 26p

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Academic Journal

Innovating the Use of Labour Market Intelligence Within European Universities.

Authors : Atin, Eugenia; Boselli, Roberto; Clément, Franz

Subjects: EMPLOYABILITY; LABOR market; MARKETING strategyTALLINN (Estonia)ERASMUS, Desiderius, d. 1536

Source: European Review of Applied Sociology; Jun2024, Vol. 17 Issue 28, p57-65, 9p

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Academic Journal

Flexible market trading strategy for business integrated energy users considering energy cascade utilization.

Authors : Yang, Lijun^1,2 (AUTHOR) ; Li, Huixiang³ (AUTHOR); Zheng, Dichen⁴ (AUTHOR)

Subjects: *ENERGY consumption; *MARKETING strategy; *ENERGY industries

Source: International Journal of Electrical Power & Energy Systems. Jun2024, Vol. 157, pN.PAG-N.PAG. 1p.

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Academic Journal

Joint optimization of online selling mode and logistics service strategy in e-commerce market with uncertain information.

Authors : Ye, Lisha; Chen, Lin; Peng, Jin

Subjects: ELECTRONIC commerce; DIRECT selling; MARKETING strategy

Source: Journal of Industrial & Management Optimization; May2024, Vol. 20 Issue 5, p1-28, 28p

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Academic Journal

Assessing the intention to adopt computational intelligence in interactive marketing.

Authors : Behera, Rajat Kumar¹ (AUTHOR) ; Bala, Pradip Kumar² (AUTHOR) ; Rana, Nripendra P.³ (AUTHOR)

Subjects: *INTERACTIVE marketing; *STOCK-keeping unit; *MARKETING strategy

Source: Journal of Retailing & Consumer Services. May2024, Vol. 78, pN.PAG-N.PAG. 1p.

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Academic Journal

Navigating the metaverse: Marketing strategies and sensory integration.

Authors : Klaus, Phil¹ (AUTHOR); Manthiou, Aikaterini^1,2,3 (AUTHOR)

Subjects: *MARKETING strategy; SENSORIMOTOR integration; SHARED virtual environments

Source: Journal of Retailing & Consumer Services. May2024, Vol. 78, pN.PAG-N.PAG. 1p.

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Academic Journal

Traveler segmentation through Instagram Fashion Influencers. Mirror Tourist as a new segment consumer group.

Authors : Sánchez-Amboage, Eva¹ (AUTHOR) ; Castellanos-García, Pablo² (AUTHOR) ; Crespo-Pereira, Verónica¹ (AUTHOR)

Subjects: *INFLUENCER marketing; *CONSUMERS; *MARKET segmentation

Source: Journal of Retailing & Consumer Services. May2024, Vol. 78, pN.PAG-N.PAG. 1p.

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