Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Academic Journal

Happiness Begets Money: Emotion and Engagement in Live Streaming.

Subjects: HAPPINESS; MONEY; SOCIAL participation

  • Source: Journal of Marketing Research (JMR); Jun2021, Vol. 58 Issue 3, p417-438, 22p, 1 Color Photograph, 7 Charts, 5 Graphs

Record details

×
Academic Journal

Ritualistic Consumption Decreases Loneliness by Increasing Meaning.

Subjects: CONSUMPTION (Economics); LONELINESS; RITUAL

  • Source: Journal of Marketing Research (JMR); Apr2021, Vol. 58 Issue 2, p282-298, 17p, 1 Diagram, 1 Chart, 3 Graphs

Record details

×
Academic Journal

The Dark Side of Mobile App Adoption: Examining the Impact on Customers' Multichannel Purchase.

Subjects: MOBILE apps; CONSUMER behavior; MARKETING

  • Source: Journal of Marketing Research (JMR); Apr2021, Vol. 58 Issue 2, p246-264, 19p, 8 Charts, 3 Graphs

Record details

×
Academic Journal

Marketing, Through the Eyes of the Stigmatized.

Subjects: SOCIAL stigma; MARKETING; CONSUMPTION (Economics)

  • Source: Journal of Marketing Research (JMR); Apr2021, Vol. 58 Issue 2, p223-245, 23p, 3 Diagrams, 4 Charts, 2 Graphs

Record details

×
  • 1-10 of  170,142 results for ""MARKETING""