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Academic Journal

Empowering AI Companions for Enhanced Relationship Marketing.

Authors : Chaturvedi, Rijul; Verma, Sanjeev; Srivastava, Vartika

Subjects: INTELLIGENT personal assistants; INTELLIGENT agents; RELATIONSHIP marketing

Source: California Management Review; Feb2024, Vol. 66 Issue 2, p65-90, 26p

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Academic Journal

Encouraging People Through the Doors: Surveying Public Perceptions of Special Collections Libraries.

Authors : Pipkin, Sarah

Subjects: LIBRARY special collections; PUBLIC opinion; LIBRARIANSUNIVERSITY College, London

Source: Journal of Library Administration; Apr2024, Vol. 64 Issue 3, p275-297, 23p

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Academic Journal

Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference.

Authors : Dai, Xianchi; Lin, Yu (Anna); Liang, Jianping

Subjects: CONSUMERS; GENDER differences (Sociology); MARKETING

Source: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1136-1156, 21p

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Academic Journal

Dominance Effects in the Wild.

Authors : Fridman, Ariel; Amir, On; Hansen, Karsten T

Subjects: CONSUMER behavior; CONSUMER behavior research; COMPARISON shopping

Source: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1117-1135, 19p

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Academic Journal

Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media.

Authors : Umashankar, Nita; Grewal, Dhruv; Guha, Abhijit

Subjects: WORK-life balance; MARKETING; SOCIAL media

Source: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p307-329, 23p

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Academic Journal

From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations.

Authors : Ceylan, Gizem; Diehl, Kristin; Wood, Wendy

Subjects: MENTAL imagery; CONSUMPTION (Economics); CONSUMER behavior

Source: Journal of Marketing; Mar2024, Vol. 88 Issue 2, p21-39, 19p

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Periodical

How to Market Sustainable Products.

Authors : Dalsace, Frédéric; Challagalla, Goutam

Subjects: SUSTAINABLE consumption; GREEN products; GREEN marketing

Source: Harvard Business Review; Mar/Apr2024, Vol. 102 Issue 2, p80-87, 8p, 2 Color Photographs, 1 Chart

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Academic Journal

Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions.

Authors : Moorman, Christine; van Heerde, Harald J.; Moreau, C. Page

Subjects: MARKETING; HEALTH care industry; MEDICAL care marketing

Source: Journal of Marketing; Jan2024, Vol. 88 Issue 1, p1-14, 14p

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Academic Journal

What's in a "Happy" Meal? The Effects of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions.

Authors : Abell, Annika; Smith, Leah; Biswas, Dipayan

Subjects: PRICES; MARKETING; COMMUNICATION in marketing

Source: Journal of Advertising; Jan-Mar2024, Vol. 53 Issue 1, p54-69, 16p

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Academic Journal

Women microbusiness owners' entrepreneurial marketing decision-making during a crisis.

Authors : Bruce, Helen L.; Rooney, Tara; Krolikowska, Ewa

Subjects: COMMUNITIES of practice; MARKETING; COVID-19 pandemic

Source: Journal of Marketing Management; Dec2023, Vol. 39 Issue 17/18, p1800-1832, 33p

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