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Academic Journal

Assessing authentically – learnings from marketing educators.

Subjects: AUTHENTIC assessment; BUSINESS teachers; EDUCATION marketing

  • Source: Journal of Marketing Management; Dec2023, Vol. 39 Issue 17/18, p1677-1709, 33p

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Academic Journal

Initiation, marketing and branding of smart city projects: a study of decision processes.

Subjects: SMART cities; DECISION making; BRANDING (Marketing)

  • Source: Journal of Marketing Management; Dec2023, Vol. 39 Issue 17/18, p1833-1861, 29p

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Academic Journal

Marketing, synthesis and interdisciplinarity: reading with M.J.B.

Subjects: MARKETING; BUSINESSPEOPLE; COLD War, 1945-1991UNITED Kingdom

  • Source: Journal of Marketing Management; Dec2023, Vol. 39 Issue 17/18, p1876-1891, 16p

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Academic Journal

A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit.

Subjects: BRAND extension; BRAND equity; BRANDING (Marketing)

  • Source: Journal of Marketing; Nov2023, Vol. 87 Issue 6, p906-927, 22p

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Academic Journal

Advancing basic psychological needs theory in marketing research.

Subjects: MARKETING research; MARKETING theory; BASIC needs

  • Source: International Journal of Market Research; Nov2023, Vol. 65 Issue 6, p745-777, 33p

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Academic Journal

Marketing analytics stages: Demystifying and deploying machine learning.

Subjects: MACHINE learning; MARKETING; MARKETING management

  • Source: International Journal of Market Research; Nov2023, Vol. 65 Issue 6, p687-707, 21p

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Academic Journal

Consumer wisdom and well-being investigated via intergenerational interactions.

Subjects: WELL-being; CONSUMERS; WISDOM

  • Source: Journal of Marketing Management; Nov2023, Vol. 39 Issue 15/16, p1502-1532, 31p

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Academic Journal

Philanthropy scandals and regular donations: the role of email marketing communications.

Subjects: MARKETING; COMMUNICATION in marketing; CHARITABLE giving

  • Source: Journal of Marketing Management; Nov2023, Vol. 39 Issue 15/16, p1592-1619, 28p

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Academic Journal

"Statistical Significance" and Statistical Reporting: Moving Beyond Binary.

Subjects: STATISTICAL significance; STATISTICAL hypothesis testing; MARKETING

  • Source: Journal of Marketing; May2024, Vol. 88 Issue 3, p1-19, 19p

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Academic Journal

Beyond employer brand content: The role of employer brand process attributes in understanding employees' reactions toward their employer.

Subjects: CONSENSUS (Social sciences); PILOT projects; WORK environmentUNITED States; UNITED Kingdom

  • Source: Human Resource Management; Jan2024, Vol. 63 Issue 1, p67-86, 20p

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