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Academic Journal

Empowering AI Companions for Enhanced Relationship Marketing.

Authors : Chaturvedi, Rijul; Verma, Sanjeev; Srivastava, Vartika

Subjects: INTELLIGENT personal assistants; INTELLIGENT agents; RELATIONSHIP marketing

Source: California Management Review; Feb2024, Vol. 66 Issue 2, p65-90, 26p

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Academic Journal

Encouraging People Through the Doors: Surveying Public Perceptions of Special Collections Libraries.

Authors : Pipkin, Sarah

Subjects: LIBRARY special collections; PUBLIC opinion; LIBRARIANSUNIVERSITY College, London

Source: Journal of Library Administration; Apr2024, Vol. 64 Issue 3, p275-297, 23p

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Academic Journal

Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference.

Authors : Dai, Xianchi; Lin, Yu (Anna); Liang, Jianping

Subjects: CONSUMERS; GENDER differences (Sociology); MARKETING

Source: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1136-1156, 21p

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Academic Journal

Dominance Effects in the Wild.

Authors : Fridman, Ariel; Amir, On; Hansen, Karsten T

Subjects: CONSUMER behavior; CONSUMER behavior research; COMPARISON shopping

Source: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1117-1135, 19p

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Academic Journal

Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media.

Authors : Umashankar, Nita; Grewal, Dhruv; Guha, Abhijit

Subjects: WORK-life balance; MARKETING; SOCIAL media

Source: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p307-329, 23p

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Academic Journal

From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations.

Authors : Ceylan, Gizem; Diehl, Kristin; Wood, Wendy

Subjects: MENTAL imagery; CONSUMPTION (Economics); CONSUMER behavior

Source: Journal of Marketing; Mar2024, Vol. 88 Issue 2, p21-39, 19p

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Periodical

How to Market Sustainable Products.

Authors : Dalsace, Frédéric; Challagalla, Goutam

Subjects: SUSTAINABLE consumption; GREEN products; GREEN marketing

Source: Harvard Business Review; Mar/Apr2024, Vol. 102 Issue 2, p80-87, 8p, 2 Color Photographs, 1 Chart

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Academic Journal

Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions.

Authors : Moorman, Christine; van Heerde, Harald J.; Moreau, C. Page

Subjects: MARKETING; HEALTH care industry; MEDICAL care marketing

Source: Journal of Marketing; Jan2024, Vol. 88 Issue 1, p1-14, 14p

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Academic Journal

What's in a "Happy" Meal? The Effects of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions.

Authors : Abell, Annika; Smith, Leah; Biswas, Dipayan

Subjects: PRICES; MARKETING; COMMUNICATION in marketing

Source: Journal of Advertising; Jan-Mar2024, Vol. 53 Issue 1, p54-69, 16p

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Academic Journal

Women microbusiness owners' entrepreneurial marketing decision-making during a crisis.

Authors : Bruce, Helen L.; Rooney, Tara; Krolikowska, Ewa

Subjects: COMMUNITIES of practice; MARKETING; COVID-19 pandemic

Source: Journal of Marketing Management; Dec2023, Vol. 39 Issue 17/18, p1800-1832, 33p

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Academic Journal

Assessing authentically – learnings from marketing educators.

Authors : Montano, S.; Gill-Simmen, L.; Lee, D.

Subjects: AUTHENTIC assessment; BUSINESS teachers; EDUCATION marketing

Source: Journal of Marketing Management; Dec2023, Vol. 39 Issue 17/18, p1677-1709, 33p

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Academic Journal

Initiation, marketing and branding of smart city projects: a study of decision processes.

Authors : Vijaygopal, Rohini; Bennett, Roger; Savani, Sharmila

Subjects: SMART cities; DECISION making; BRANDING (Marketing)

Source: Journal of Marketing Management; Dec2023, Vol. 39 Issue 17/18, p1833-1861, 29p

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Academic Journal

Marketing, synthesis and interdisciplinarity: reading with M.J.B.

Authors : Tadajewski, Mark

Subjects: MARKETING; BUSINESSPEOPLE; COLD War, 1945-1991UNITED Kingdom

Source: Journal of Marketing Management; Dec2023, Vol. 39 Issue 17/18, p1876-1891, 16p

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Academic Journal

A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit.

Authors : Peng, Chenming; Bijmolt, Tammo H.A.; Völckner, Franziska

Subjects: BRAND extension; BRAND equity; BRANDING (Marketing)

Source: Journal of Marketing; Nov2023, Vol. 87 Issue 6, p906-927, 22p

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Academic Journal

Advancing basic psychological needs theory in marketing research.

Authors : Gilal, Faheem Gul; Paul, Justin; Gilal, Rukhsana Gul

Subjects: MARKETING research; MARKETING theory; BASIC needs

Source: International Journal of Market Research; Nov2023, Vol. 65 Issue 6, p745-777, 33p

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Academic Journal

Marketing analytics stages: Demystifying and deploying machine learning.

Authors : Paas, Leonard J

Subjects: MACHINE learning; MARKETING; MARKETING management

Source: International Journal of Market Research; Nov2023, Vol. 65 Issue 6, p687-707, 21p

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Academic Journal

Consumer wisdom and well-being investigated via intergenerational interactions.

Authors : Godefroit-Winkel, Delphine; Schill, Marie; Hogg, Margaret K.

Subjects: WELL-being; CONSUMERS; WISDOM

Source: Journal of Marketing Management; Nov2023, Vol. 39 Issue 15/16, p1502-1532, 31p

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Academic Journal

Philanthropy scandals and regular donations: the role of email marketing communications.

Authors : Minguez, Ana; Sese, F. Javier

Subjects: MARKETING; COMMUNICATION in marketing; CHARITABLE giving

Source: Journal of Marketing Management; Nov2023, Vol. 39 Issue 15/16, p1592-1619, 28p

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Academic Journal

"Statistical Significance" and Statistical Reporting: Moving Beyond Binary.

Authors : McShane, Blakeley B.; Bradlow, Eric T.; Lynch Jr., John G.

Subjects: STATISTICAL significance; STATISTICAL hypothesis testing; MARKETING

Source: Journal of Marketing; May2024, Vol. 88 Issue 3, p1-19, 19p

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Academic Journal

Beyond employer brand content: The role of employer brand process attributes in understanding employees' reactions toward their employer.

Authors : Kanwal, Hira; Van Hoye, Greet

Subjects: CONSENSUS (Social sciences); PILOT projects; WORK environmentUNITED States; UNITED Kingdom

Source: Human Resource Management; Jan2024, Vol. 63 Issue 1, p67-86, 20p

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Academic Journal

To Thine Own 3D Selfie Be True: Outreach for an Academic Library Makerspace with a 3D Selfie Booth.

Authors : Watson, Alex

Subjects: PUBLIC relations; ACADEMIC libraries; SOCIAL mediaMISSISSIPPI

Source: Information Technology & Libraries; Dec2023, Vol. 42 Issue 4, p1-17, 17p

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Academic Journal

Marketing priorities, technology and the future.

Authors : Kerrigan, Finola; O'Malley, Lisa; Docherty, Anne Marie

Subjects: MARKETING; CUSTOMER cocreation; VIRTUAL communities

Source: Journal of Marketing Management; Dec2023, Vol. 39 Issue 17/18, p1673-1676, 4p

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Academic Journal

Save More Today or Tomorrow: The Role of Urgency in Precommitment Design.

Authors : Reiff, Joseph; Dai, Hengchen; Beshears, John

Subjects: CONSUMER behavior; MARKETING; INFERENCE (Logic)

Source: Journal of Marketing Research (JMR); Dec2023, Vol. 60 Issue 6, p1095-1113, 19p

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Academic Journal

Two decades of Net Promoter Score: Relevance or evidence?

Authors : Nunan, Daniel

Subjects: CORPORATE culture; MARKETING; CUSTOMER satisfaction

Source: International Journal of Market Research; Mar/May2024, Vol. 66 Issue 2/3, p171-173, 3p

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Academic Journal

Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey.

Authors : Choi, W. Jason; Jerath, Kinshuk; Sarvary, Miklos

Subjects: CONSUMER behavior; ONLINE shopping; MARKETING

Source: Journal of Marketing Research (JMR); Oct2023, Vol. 60 Issue 5, p889-907, 19p, 1 Diagram, 5 Graphs

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Academic Journal

Marketing by Design: The Influence of Perceptual Structure on Brand Performance.

Authors : Affonso, Felipe M.; Janiszewski, Chris

Subjects: VISUAL marketing; BRANDING (Marketing); LOGOS (Symbols)

Source: Journal of Marketing; Sep2023, Vol. 87 Issue 5, p736-754, 19p, 1 Color Photograph, 3 Diagrams, 1 Chart, 3 Graphs

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Academic Journal

Insights on Metrosexuality and Consumption for Marketers in South-East Europe.

Authors : Magklaras, Vasileios; Kapoulas, Alexandros; Xharavina, Natyra

Subjects: MASCULINE identity; PERSONAL grooming; CONSUMER behaviorEUROPE

Source: International Journal of Market Research; Sep2023, Vol. 65 Issue 5, p622-641, 20p, 1 Diagram, 1 Chart

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Academic Journal

Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat.

Authors : Ruzeviciute, Ruta; Thürridl, Carina

Subjects: CLIMATE change; MARKETING; FOOD marketing

Source: Journal of International Marketing; Sep2023, Vol. 31 Issue 3, p97-100, 4p

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Academic Journal

Regulating Ambush Marketing in an Increasingly Social Era.

Authors : Grady, John

Subjects: SOCIAL marketing; SPORTS events; SPECIAL events

Source: International Journal of Sport Communication; Sep2023, Vol. 16 Issue 3, p315-320, 6p

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Academic Journal

Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing.

Authors : Gurrieri, Lauren; Drenten, Jenna; Abidin, Crystal

Subjects: INFLUENCER marketing; ADVERTISERS; PEOPLE with disabilities

Source: Journal of Marketing Management; Sep2023, Vol. 39 Issue 11/12, p911-932, 22p, 1 Diagram

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Academic Journal

Influencer marketing and the 'gifted' product: framing practices and market shaping.

Authors : Nilsson, Johan; Murto, Riikka; Kjellberg, Hans

Subjects: INFLUENCER marketing; MARKETING; ECONOMIC sociologySWEDEN

Source: Journal of Marketing Management; Sep2023, Vol. 39 Issue 11/12, p982-1011, 30p, 1 Diagram, 2 Charts

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Academic Journal

Influencer marketing: a scoping review and a look ahead.

Authors : Fowler, Kendra; Thomas, Veronica L.

Subjects: INFLUENCER marketing; LITERATURE reviews; MARKETING

Source: Journal of Marketing Management; Sep2023, Vol. 39 Issue 11/12, p933-964, 32p, 2 Diagrams, 7 Charts, 2 Graphs

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Periodical

How Inclusive Brands Fuel Growth.

Authors : Rodríguez-Vifá, Omar; Nickerson, Dionne; Bharadwaj, Sundar

Subjects: MARKETING; CUSTOMER experience; DIVERSITY & inclusion policies

Source: Harvard Business Review; May/Jun2024, Vol. 102 Issue 3, p114-123, 10p, 7 Color Photographs

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Periodical

A Step-by-Step Guide to Real-Time Pricing.

Authors : Fisher, Marshall; Gallino, Santiago; Li, Jun

Subjects: PRICING; MARKETING; TIME-based pricing

Source: Harvard Business Review; Nov/Dec2023, Vol. 101 Issue 6, p92-101, 10p, 4 Color Photographs

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Academic Journal

Inclusive Advertising for a Better World.

Authors : Viglia, Giampaolo; Tsai, Wan-Hsiu Sunny; Das, Gopal

Subjects: CONSUMER behavior; ADVERTISING; POLITICAL advertising

Source: Journal of Advertising; Oct-Dec2023, Vol. 52 Issue 5, p643-646, 4p

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Academic Journal

Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language.

Authors : Rocklage, Matthew D.; He, Sharlene; Rucker, Derek D.

Subjects: CONSUMERS; CERTAINTY; SENTIMENT analysis

Source: Journal of Marketing Research (JMR); Oct2023, Vol. 60 Issue 5, p870-888, 19p, 5 Charts, 1 Graph

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Academic Journal

Creating Effective Marketing Messages Through Moderately Surprising Syntax.

Authors : Atalay, A. Selin; Kihal, Siham El; Ellsaesser, Florian

Subjects: MARKETING; SYNTAX (Grammar); ADVERTISING

Source: Journal of Marketing; Sep2023, Vol. 87 Issue 5, p755-775, 21p, 1 Color Photograph, 3 Diagrams, 13 Charts, 1 Graph

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Academic Journal

Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal.

Authors : Jin, Liyin; Wang, Yajin; Zhang, Ying

Subjects: COLLECTIVE behavior; GOAL (Psychology); CONSUMERS

Source: Journal of Marketing; Sep2023, Vol. 87 Issue 5, p776-792, 17p, 5 Graphs

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Academic Journal

Beyond Income: Dynamic Consumer Financial Vulnerability.

Authors : Salisbury, Linda Court; Nenkov, Gergana Y.; Blanchard, Simon J.

Subjects: PERSONAL finance; CONSUMERS; FINANCIAL stress

Source: Journal of Marketing; Sep2023, Vol. 87 Issue 5, p657-678, 22p, 2 Diagrams, 6 Charts

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Academic Journal

A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?

Authors : Frias, Kellilynn M.; Ghosh, Mrinal; Janakiraman, Narayan

Subjects: NEW product development; TECHNOLOGICAL innovations; COMMERCIALIZATION

Source: Journal of Marketing; Sep2023, Vol. 87 Issue 5, p679-697, 19p, 1 Diagram, 5 Charts

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Academic Journal

Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications.

Authors : Fan, Linying (Sophie); Rucker, Derek D; Jiang, Yuwei

Subjects: MARKETING; CONSUMER behavior; POWER (Social sciences)

Source: Journal of Consumer Research; Aug2023, Vol. 50 Issue 2, p236-254, 19p, 3 Color Photographs, 4 Graphs

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Academic Journal

More Voices Persuade: The Attentional Benefits of Voice Numerosity.

Authors : Chang, Hannah H.; Mukherjee, Anirban; Chattopadhyay, Amitava

Subjects: HUMAN voice; PERSUASION (Psychology); CONSUMER psychology

Source: Journal of Marketing Research (JMR); Aug2023, Vol. 60 Issue 4, p687-706, 20p, 2 Diagrams, 2 Charts, 1 Graph

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Academic Journal

Lobbying and Product Recalls: A Study of the U.S. Automobile Industry.

Authors : Singh, Khimendra; Grewal, Rajdeep

Subjects: PRODUCT recall; LOBBYING; AUTOMOBILE industryUNITED States

Source: Journal of Marketing Research (JMR); Aug2023, Vol. 60 Issue 4, p728-749, 22p, 4 Diagrams, 5 Charts, 2 Graphs

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Academic Journal

Shared Brand Equity.

Authors : Cornwell, T. Bettina; Humphreys, Michael S.; Kwon, Youngbum

Subjects: BRAND equity; MARKETING; COMMUNICATION in marketing

Source: Journal of Advertising; Jun/Jul2023, Vol. 52 Issue 3, p311-329, 19p, 1 Diagram, 2 Charts

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Academic Journal

Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products.

Authors : Hamby, Anne; Tezer, Ali; Escalas, Jennifer Edson

Subjects: MARKETING; STORY plots; COMMUNICATION in marketing

Source: Journal of Advertising; Jun/Jul2023, Vol. 52 Issue 3, p406-422, 17p, 1 Diagram, 2 Charts, 3 Graphs

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Academic Journal

Introduction to the Special Issue on Theory and Practice in Global Marketing (TPGM).

Authors : Peters, Kay; Nakata, Cheryl; Hewett, Kelly

Subjects: EXPORT marketing; CONSUMER behavior; CUSTOMER relations

Source: Journal of International Marketing; Jun2023, Vol. 31 Issue 2, p1-5, 5p, 1 Diagram, 2 Charts, 1 Graph

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Academic Journal

Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the "Twin Engines" of Performance.

Authors : Özsomer, Ayşegül; Simonin, Bernard; Mandler, Timo

Subjects: MARKET orientation; MARKETING; EXPORT marketingTURKEY; JAPAN

Source: Journal of International Marketing; Jun2023, Vol. 31 Issue 2, p6-24, 19p, 1 Diagram, 4 Charts

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Academic Journal

Towards an understanding of meme marketing: conceptualisation and empirical evidence.

Authors : Razzaq, Ali; Shao, Wei; Quach, Sara

Subjects: MARKETING; VIRAL marketing; SOCIAL values

Source: Journal of Marketing Management; Jun2023, Vol. 39 Issue 7/8, p670-701, 32p, 2 Diagrams, 8 Charts

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Academic Journal

A Segmentation Analysis of American Sports Bettors by Involvement.

Authors : Dwyer, Brendan; Shapiro, Stephen L.; Drayer, Joris

Subjects: SPORTS participation; SPORTS spectators; COMMUNICATION strategiesUNITED States

Source: Journal of Sport Management; May2023, Vol. 37 Issue 3, p203-216, 14p, 1 Diagram, 7 Charts

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Conference

Reshaping marketing in industry 4.0 by artificial intelligence.

Authors : Sardjono, Wahyu; Perdana, Widhilaga Gia

Subjects: INDUSTRY 4.0; ARTIFICIAL intelligence; MARKETING

Source: AIP Conference Proceedings; 2024, Vol. 3026 Issue 1, p1-8, 8p

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