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FOR THE MOVIE BIZ, THE PLOT THICKENS.

• Authors : Stanley, T. L.

Subjects: *MOTION picture industry; *MOTION pictures; *CONSUMERSUNITED States

• Source: Brandweek. 6/16/2008, Vol. 49 Issue 24, pS030-SO31. 2p.

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Getting in the Game.

• Authors : Hein, Kenneth

Subjects: *MARKETING; *MUSIC industry; *MOTION picture industryELECTRONIC Arts Inc. ; SONY Music Entertainment Inc. ; ARUSH Entertainment (Company)

• Source: Brandweek. 2/16/2004, Vol. 45 Issue 7, p26-28. 2p. 2 Color Photographs.

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TOOL: GUERRILLA.

• Authors : Ebenkamp, Becky

Subjects: *GUERRILLA marketing; *MOTION picture marketing; *WORD of mouth advertisingPARAMOUNT Pictures Corp. PARAMOUNT Pictures Corp. PARAMOUNT Pictures Corp. 104422217 ; DREAMWORKS LLCBLADES of Glory (Film)

• Source: Brandweek. 7/23/2007, Vol. 48 Issue 28, p30-30. 2/5p. 1 Color Photograph.

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Movies.

• Authors : Ebenkamp, Becky

Subjects: *ADVERTISING spending; *MOTION picture industry; *INVESTMENTSSANTA Clause 3, The (Film)LAROSA, Matt

• Source: Brandweek. 5/1/2006, Vol. 47 Issue 18, pSR28-SR28. 1p. 1 Color Photograph, 1 Chart.

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Puffy Expands, Gets a Float; Guinness Breaks Records Ads.

• Authors : Ebenkamp, Becky ; Wasserman, Todd

Subjects: *MOTION picture industry; *CULTURAL industries; *ADVERTISINGHI Hi Puffy AmiYumi (TV program)

• Source: Brandweek. 10/31/2005, Vol. 46 Issue 39, p8-8. 2/3p. 1 Color Photograph.

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Culture Trends.

Subjects: *MOTION picture industry; *CULTURAL industries; *ADVERTISINGUNITED States

• Source: Brandweek. 5/2/2005, Vol. 46 Issue 18, p30-30. 1p.

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General Mills, Wendy's, Sprint Like the Action.

• Authors : Ebenkamp, Becky

Subjects: *MARKETING; *MOTION picture industry; *MARKETING strategyLOONEY Tunes (Film)

• Source: Brandweek. 5/26/2003, Vol. 44 Issue 21, p6. 1/3p. 1 Color Photograph.

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Blonde 2 Makes its Case.

• Authors : Ebenkamp, Becky

Subjects: *MARKETING; *BUSINESS partnerships; *MOTION picture industryLEGALLY Blonde 2: Red, White & Blonde (Film)

• Source: Brandweek. 5/26/2003, Vol. 44 Issue 21, p4. 1p. 2 Color Photographs.

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Wheel's Vanna Takes Spin in a Ford; WHV Jacks Up Kangaroo DVD Jump.

• Authors : Ebenkamp, Becky

Subjects: *MARKETING; *MOTION picture industryUNITED StatesFORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 F...

• Source: Brandweek. 4/14/2003, Vol. 44 Issue 15, p18. 3/4p. 1 Color Photograph.

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FedEx Won't Go Postal on Cast Away; Pepsi Returns for Oscars, Sans Refill.

• Authors : Finnigan, David

Subjects: *MARKETING; *MOTION picture industryUNITED StatesPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; FEDERAL Express Corp. FEDERAL Express Corp. FEDERAL Express Corp. 058070459...

• Source: Brandweek. 12/04/2000, Vol. 41 Issue 47, p20. 3/4p. 1 Color Photograph.

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