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Why NFTs and IP deals should be moneymakers—not just marketing: Marketers including Lego, Coke and Pizza Hut see IP ventures primarily as creative marketing tools, but they can be profit centers.

• Authors : Neff, Jack (AUTHOR)

Subjects: *COCA Cola (Trademark); *MARKETING costs; *FILM box office revenuePIZZA Hut Inc. ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 8/9/2021, Vol. 92 Issue 12, p5-5. 1p.

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P&G's big squeeze: Marketer gets more with less spending.

• Authors : Neff, Jack (AUTHOR)

Subjects: *MARKETING costs; *SALES statistics; *SMART television devicesPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 2/8/2021, Vol. 92 Issue 2, p15-15. 1p.

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After the storm, ad spending is on the rebound: The 200 biggest U.S. advertisers last year cut spending 6.2%. But marketing budgets are rising amid a resurgent economy.

• Authors : Johnson, Bradley (AUTHOR)

Subjects: *ADVERTISERS; *INTERNET advertising; *ADVERTISING

• Source: Advertising Age. 7/12/2021, Vol. 92 Issue 10, p14-14. 1p.

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WHAT TO EXPECT FROM GM'S NEW GLOBAL CMO: Pressure will be on Wahl to do more with less as the automotive market slows down.

• Authors : Schultz, E.J. (AUTHOR)

Subjects: *MARKETING costs; *MARKETING; *CHIEF marketing officers

• Source: Advertising Age. 9/9/2019, Vol. 90 Issue 17, p1-1. 1p.

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THE COST OF CANNES.

• Authors : Stein, Lindsay; Graham, Meg

Subjects: *ADVERTISING; *FESTIVALS; *MARKETING costsFRANCE

• Source: Advertising Age. 6/12/2017, Vol. 88 Issue 12, p0007-0007. 1p.

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GENERAL MILLS ADS UP FOR GRABS.

• Authors : Stein, Lindsay ; Wohl, Jessica

Subjects: *ADVERTISING agencies; *MARKETING costs; *COST controlUNITED StatesGENERAL Mills Inc. GENERAL Mills Inc. GENERAL Mills Inc. GIS; SAATCHI & Saatchi (Company) ; 72ANDSUNNY LLC

• Source: Advertising Age. 8/1/2016, Vol. 87 Issue 15, p0006-0006. 1p.

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NEED TO KNOW.

Subjects: *BUSINESS; *MARKETING costs; *EMPLOYEE suspensionsGROUP M Worldwide Inc. ; HAWORTH Marketing & Media (Company) ; INTERNATIONAL Data Corp. SIMMONS, Bill, 1969-

• Source: Advertising Age. 9/29/2014, Vol. 85 Issue 20, p0003-0003. 1p.

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IF PEET'S DOESN'T PROFIT, NEITHER DOES RAZORFISH.

• Authors : Bruell, Alexandra

Subjects: *PROFIT; *WAGE payment systems; *BUSINESS revenuePEET'S Coffee & Tea Inc. 002019375 PEET'S Coffee & Tea Inc. PEET'S Coffee & Tea Inc. 002019375 002019375 PEET'S Coffee & Tea Inc. 002019375 PEET; RAZORFISH LLC 879084085 RAZORFISH LLC RAZORFISH LLC 879084085 879084085 RAZORFISH LLC 879084085 RAZF

• Source: Advertising Age. 4/7/2014, Vol. 85 Issue 7, p12-12. 1p.

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Mad dash to 'purpose' is marketers' attempt to foil the price cutters.

• Authors : Crain, Rance

Subjects: *SOCIAL marketing; *MARKETING management; *MARKETING strategy

• Source: Advertising Age. 2/3/2014, Vol. 85 Issue 3, p38-38. 1p.

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Holidays are here and so is ad puzzle.

• Authors : Tolan, Mary

Subjects: *ADVERTISING; *RETAIL industry; *MARKETING costs

• Source: Advertising Age. 11/16/1998, Vol. 69 Issue 46, p36-36. 3/4p. 1 Color Photograph.

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