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Book Review: Business & Economics.

Subjects: EUROPEAN Economy 1914-1970, The (Book); MAKING Money (Book); MARKETING for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century (Book)

  • Source: Library Journal. 6/1/1978, Vol. 103 Issue 11, p1168. 3p.

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Review

Marketing for the Non-Marketing Executive (Book).

Subjects: *MARKETING; NONFICTIONMARKETING for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century (Book)ELAM, Houston G.; PALEY, Norton

  • Source: CLU Journal. Apr81, Vol. 35 Issue 2, p63-63. 1/4p.

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  • 1-2 of  2 results for ""MARKETING for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century (Book)""