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The current and future state of the marketing management profession.

• Authors : Elhajjar, Samer¹ (AUTHOR)

Subjects: *MARKETING management; *MARKETING executives; *PROFESSIONS

• Source: Journal of Marketing Theory & Practice. Spring2024, Vol. 32 Issue 2, p233-250. 18p.

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NAVIGATING VIRTUAL MARKETS.

• Authors : Buhler, Tawni¹

Subjects: *MARKETING management; *TRADE shows; *ELECTRONIC money

• Source: Gifts & Decorative Accessories. Jul2023, Vol. 124 Issue 6, p76-78. 2p.

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Applied Science & Technology Full Text (H.W. Wilson)

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Editorial: Thoughts on Marketing Management Journal.

Subjects: *MARKETING management; *CONSUMER behavior; *MARKETING

• Source: Marketing Management Journal. Fall2022, Vol. 32 Issue 2, pi-ii. 2p.

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What drives acquirers' myopic marketing management?

• Authors : Boo, Chanil¹ (AUTHOR) ; Kim, Changhyun² (AUTHOR)

Subjects: *FINANCIAL market reaction; *MARKETING management; *STOCK exchanges

• Source: Applied Economics Letters. Apr2022, Vol. 29 Issue 7, p640-643. 4p. 1 Chart.

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Marketing-Management : Grundlagen, Konzeption und Umsetzung

• Authors : Markus Voeth; Uta Herbst

Subjects: BUSINESS & ECONOMICS / Marketing / General

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Research on the Innovation of Marketing Management Mode Under the Digital Transformation of Textile and Garment Enterprises.

• Authors : Liu, Jiahua¹ (AUTHOR); Liu, Zhenjian¹ (AUTHOR) ; Xu, Yunbao¹ (AUTHOR)

Subjects: *Digital transformation; *Technological innovations; Marketing managementChina

• Source: Journal of Information & Knowledge Management. Feb2024, Vol. 23 Issue 1, p1-19. 19p.

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Marketing Management

• Authors : Dawn Iacobucci

Subjects: Marketing--ManagementBUSINESS & ECONOMICS / General

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Marketing Management

• Authors : Kumar, Satinder

Subjects: Marketing--ManagementBUSINESS & ECONOMICS / Marketing / General

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FROM VULNERABILITY TO VIGILANCE: DEVELOPING A RESILIENT MARKETING MANAGEMENT FRAMEWORK WITH RISK MANAGEMENT.

• Authors : Pattanayak, Durgesh¹ ; Saini, Amit¹

Subjects: *MARKETING management; *RISK management in business

• Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p715-716. 2p.

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