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Periodical

NAVIGATING THE MOBILE-FIRST GLOBAL CONTENT MARKET.

Authors : Martin, Erik J.

Subjects: INTERNET content management systems; MARKETING effectiveness; MOBILE apps in business

Source: EContent. Summer2018, Vol. 41 Issue 3, p28-33. 6p.

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Periodical

HERE'S WHY BRANDS LOVE UNBRANDED VERTICAL CONTENT.

Authors : MARTIN, ERIK J.

Subjects: BRANDING (Marketing); CONTENT marketing; MARKETING strategy

Source: EContent. Jul/Aug2017, Vol. 40 Issue 4, p26-30. 5p.

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Periodical

THE 'it girl' OF CONTENT MARKETING: EPISODIC CONTENT.

Authors : CHARSKI, MINDY

Subjects: CONTENT marketing; MARKETING strategy; MARKETING planning

Source: EContent. Jul/Aug2017, Vol. 40 Issue 4, p18-22. 5p.

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Periodical

Video Popularity Still on the Rise: Opportunities for Publishers.

Authors : POPHAL, LIN

Subjects: INTERNET advertising; ELECTRONIC commerce; SMARTPHONES

Source: EContent. Autumn2018, Vol. 41 Issue 4, p4-8. 3p.

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Periodical

How to Achieve Personalization on a Global Scale.

Authors : KOMPELLA, KASHYAP

Subjects: WEB personalization; INTERNET content; MARKETING strategy

Source: EContent. Sep/Oct2017, Vol. 40 Issue 5, p36-38. 3p.

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Periodical

HOW TO CREATE A CONTENT STRATEGY.

Authors : Pophal, Lin

Subjects: CONTENT marketing; MARKETING strategy; TARGET marketing

Source: EContent. Mar2016, Vol. 39 Issue 2, p12-17. 6p.

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Periodical

EMAIL MARKETING: UPDATING AN OLD STANDARD FOR TODAY'S CONSUMER.

Authors : Pophal, Lin

Subjects: EMAIL systems in marketing; MARKETING strategy; TEXT messages

Source: EContent. Jul/Aug2015, Vol. 38 Issue 6, p10-15. 6p.

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Periodical

Multichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You?

Authors : POPHAL, LIN

Subjects: MARKETING strategy; MULTICHANNEL communication; MARKETING personnel

Source: EContent. Mar2015, Vol. 38 Issue 2, p15-20. 5p.

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Periodical

How to Achieve Successful Content Translation.

Authors : HERRMANN, BRUNO

Subjects: CONTENT marketing; BRANDING (Marketing); DIGITAL media

Source: EContent. Jul/Aug2017, Vol. 40 Issue 4, p36-38. 3p.

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Periodical

Content Marketers and the Impact of AI.

Authors : POPHAL, LIN

Subjects: ARTIFICIAL intelligence; MACHINE learning; CONTENT marketing

Source: EContent. Jul/Aug2017, Vol. 40 Issue 4, p6-10. 3p.

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