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AND THE BRAND PLAYED OUT.

Subjects: BRANDING (Marketing); MASS marketing; TECHNOLOGICAL innovations & economics

• Source: Newsweek Global. 7/18/2014, Vol. 163 Issue 3, p1-4. 4p.

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Critical Convictions.

Subjects: *MUSIC industry; *MASS marketing; *MUSIC marketing

• Source: American Record Guide. Sep/Oct2019, Vol. 82 Issue 5, p42-44. 3p.

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Do Mass Market Originals Still Work?

• Authors : Reid, Calvin; Habash, Gabe

Subjects: *MASS marketing; *MARKETING; *PRICESBUSH, Nancy

• Source: Publishers Weekly. 9/3/2012, Vol. 259 Issue 36, p3-4. 2p.

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Analyzing Brand Awareness Strategies on Social Media in the Luxury Market: The Case of Italian Fashion on Instagram.

• Authors : Brambilla, Marco; Badrizadeh, Hoda; Malek Mohammadi, Narges

Subjects: SOCIAL media; AFFLUENT consumers; CUSTOMER relationsINSTAGRAM (Web resource)

• Source: Digital; Mar2023, Vol. 3 Issue 1, p1-17, 17p

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Coordinating Efforts.

• Authors : FANBURG, SAMUEL J.

Subjects: *STRATEGIC planning; *FUNDRAISING; *NONPROFIT organizationsCREATIVE Direct Response Inc.PETERS, Geoffrey W.

• Source: NonProfit Times. 10/1/2011, Vol. 25 Issue 14, p14-18. 2p.

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Looking After the Drainage: Health, Marketing, and the Turkish Bath in Bernard Shaw's Misalliance.

• Authors : WIXSON, CHRISTOPHER¹

Subjects: Turkish baths; Anxiety; Mass marketing

• Source: Modern Drama. Spring2017, Vol. 60 Issue 1, p89-112. 24p.

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Individual differences in consumer value for mass customized products.

• Authors : Hunt, David M.; Radford, Scott K.; Evans, Kenneth R.

Subjects: INDIVIDUAL differences; CONSUMER behavior; CUSTOMIZATION

• Source: Journal of Consumer Behaviour. Jul/Aug2013, Vol. 12 Issue 4, p327-336. 10p.

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Getting a Grip.

• Authors : Williamson, Bess¹

Subjects: Industrial design; Universal design; 20th century designUnited States

• Source: Winterthur Portfolio. Winter2012, Vol. 46 Issue 4, p213-235. 23p. 7 Color Photographs, 6 Black and White Photographs, 5 Diagrams.

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THE CASE FOR MASS VS. CLASS.

• Authors : TEN, JEFFREY¹

Subjects: *PERFUMES; *DEPARTMENT stores; *MASS marketing

• Source: Global Cosmetic Industry. Sep2016, Vol. 184 Issue 7, p40-44. 5p. 4 Color Photographs.

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No Size Fits All: From Mass Marketing to Mass Handselling.

Subjects: *MARKETING; NONFICTIONNO Size Fits All: From Mass Marketing to Mass Handselling (Book)HAYES, Tom; MALONE, Michael S.

• Source: Publishers Weekly. 8/3/2009, Vol. 256 Issue 31, p36-37. 2p.

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