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Ronald McD the next Joe Camel? Europe slams icons as food fights back.

• Authors : Thompson, Stephanie

• Source: Advertising Age. 2005, Vol. 76, Issue 5, pages. 1

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100 innovations: McD's tests Wi-Fi, self-service and 'china'.

• Authors : Madden, Normandy; Mussey, Dagmar; Hall, Emma

Subjects: *MARKETING strategy; *RESTAURANTS; FAST food restaurantsUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 8/11/2003, Vol. 74 Issue 32, p4-41. 2p. 1 Color Photograph.

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Mickey, McD hop online.

• Authors : Whalen, Jeanne; Kelly, Keith

Subjects: MCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; WALT Disney Enterprises Inc.

• Source: Advertising Age. 8/28/1995, Vol. 66 Issue 34, p34. 1/3p. 1 Color Photograph.

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McD pecks at KFC's turf.

• Authors : Hume, Scott

Subjects: *MARKET share; CHICKEN as food; FAST food restaurantsUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; KENTUCKY Fried Chicken Corp. KENTUCKY Fried Chicken Corp. KENTUCKY Fried Chicken Corp. 032778172

• Source: Advertising Age. 7/15/1991, Vol. 62 Issue 29, p2-2. 1/4p.

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McD pulls Norway salmon burger.

Subjects: *RESTAURANTSNORWAYMCDONALD'S Norway (Company)

• Source: Advertising Age. 6/9/1997, Vol. 68 Issue 23, p42. 1/9p.

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McDonald's flips business strategy.

• Authors : MacArthur, Kate

Subjects: *BUSINESS planning; *STRATEGIC planning; *CUSTOMER satisfactionMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 4/2/2001, Vol. 72 Issue 14, p1-36. 2p. 1 Color Photograph.

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McDonald's varies menu, promos.

• Authors : MacArthur, Kate; Friedman, Wayne

Subjects: *ADVERTISING campaigns; *SALES promotion; FAST food restaurantsMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; DDB Worldwide Communications Group Inc.

• Source: Advertising Age. 1/22/2001, Vol. 72 Issue 4, p4-38. 2p.

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McDonald's set to serve delis, diners.

• Authors : MacArthur, Kate

Subjects: *RESTAURANTSUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; DDB Worldwide Communications Group Inc. ; FRANKEL & Co. FRANKEL & Co. FRANKEL & Co. 041937889

• Source: Advertising Age. 10/16/2000, Vol. 71 Issue 43, p1-80. 2p.

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McD's deploys Gulf War tactics in burger blitz.

• Authors : MacArthur, Kate

Subjects: *MARKETING; *MARKET share; RESTAURANT advertisingUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 8/28/2000, Vol. 71 Issue 36, p1-36. 2p.

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McDonald's amplifies 'tweenager' courtship.

• Authors : MacArthur, Kate

Subjects: *MARKETING; ADVERTISING & youth; MASS media & teenagersUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 7/24/2000, Vol. 71 Issue 31, p36-39. 2p. 2 Color Photographs.

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McD's serves up $500 mil smile with a new logo.

• Authors : MacArthur, Kate

Subjects: *TRADEMARKS; FAST food restaurant marketing; FOOD service advertisingMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 6/26/2000, Vol. 71 Issue 27, p3. 2p. 1 Color Photograph.

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McD's new kitchen may burn ad effort.

• Authors : MacArthur, Kate

Subjects: *RESTAURANT management; *CUSTOMER satisfaction; FOOD service advertisingMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; DDB Worldwide Communications Group Inc.

• Source: Advertising Age. 5/15/2000, Vol. 71 Issue 21, Preceding p01-84. 2p.

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Burger giants dig up dinos for summer movie tie-ins.

• Authors : MacArthur, Kate

Subjects: *PRODUCT placement in mass media; *ADVERTISINGMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; BURGER King Corp. ; WALT Disney Co. DINOSAURS (Film); FLINTSTONES in Viva Rock Vegas, The (Film)

• Source: Advertising Age. 4/17/2000, Vol. 71 Issue 17, p3-70. 2p. 4 Color Photographs, 1 Chart.

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Late news.

Subjects: *ADVERTISING; *SALAD dressing industryUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; MCNEIL Consumer & Specialty Pharmaceuticals Inc. ; LUCENT Technologies (Company) 933503385 LUCENT Technologies (Company) LUCENT Technologies (Company) 933503385 933503385 LUCENT Technologies (Company) 933503385 LU

• Source: Advertising Age. 4/10/2000, Vol. 71 Issue 15, p1-64. 3p.

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McD's steals another toy from BK.

• Authors : Kramer, Louise

Subjects: *LICENSE agreements; FAST food restaurantsUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; BURGER King Corp....

• Source: Advertising Age. 11/15/1999, Vol. 70 Issue 47, p1-74. 2p.

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McDonald's sets return to Super Bowl, Oscars.

• Authors : Kramer, Louise; Chura, Hillary

Subjects: *TELEVISION advertising; *ADVERTISING spending; SUPER Bowl (Football game)MCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; DDB Worldwide Communications Group Inc.

• Source: Advertising Age. 7/26/1999, Vol. 70 Issue 31, p3-42. 2p.

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McD's tweaks 'tween' marketing campaign.

• Authors : Kramer, Louise

Subjects: *MARKETING; *TELEVISION advertising; *PRINT advertisingUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD...

• Source: Advertising Age. 2/8/1999, Vol. 70 Issue 6, p4-73. 2p. 3 Color Photographs.

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Ad veteran Bergold to remain on McD's team.

• Authors : Kramer, Louise

Subjects: *PERSONNEL changes; FAST food restaurants; FOOD service advertisingUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD...

• Source: Advertising Age. 2/8/1999, Vol. 70 Issue 6, p1-76. 2p. 1 Color Photograph.

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End of an era: Bergold set to leave McDonald's.

• Authors : Kramer, Louise

Subjects: *ADVERTISING executives; *EXECUTIVES; RESTAURANT advertisingUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD...

• Source: Advertising Age. 11/30/1998, Vol. 69 Issue 48, p3-42. 2p.

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Is McDonald's losing that lovin' feeling?

• Authors : MORRISON, MAUREEN

Subjects: *BRAND image; *SALES; *CONSUMER attitudesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 2/20/2012, Vol. 83 Issue 8, p1-20. 2p.

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McDonald's aims to turn 'McJob' image on its ear.

• Authors : MORRISON, MAUREEN

Subjects: *EMPLOYEE recruitment; *PERSONNEL management; *ADVERTISING campaignsMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 4/4/2011, Vol. 82 Issue 14, p1-90. 2p.

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JUST HOW HAPPY DOES THE HAPPY MEAL MAKE MCDONALD'S?

• Authors : MORRISON, MAUREEN

Subjects: *CHAIN restaurants; *MARKETING; RESTAURANT menusMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 11/29/2010, Vol. 81 Issue 42, p2-41. 3p.

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Secret McRib network defunct as McD's rolls it out nationwide.

• Authors : Morrison, Maureen

Subjects: *PRODUCT management; *MARKETING management; *ADVERTISING campaignsMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 11/1/2010, Vol. 81 Issue 39, p3-24. 2p. 1 Color Photograph.

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THE (BURGER) WORLD IS NOT ENOUGH FOR MCDONALD'S.

• Authors : York, Emily Bryson

Subjects: *MARKETING management; *PRODUCT management; *BRAND extensionMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 6/28/2010, Vol. 81 Issue 26, p2-3. 2p.

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OLYMPICS.

Subjects: *OUTDOOR advertising; *ADVERTISING; AWARDSMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; TBWA Worldwide Inc. ; ADIDAS AG ADIDAS AG ADIDAS AG 015869621

• Source: Advertising Age. 6/22/2009 Art of Outdoor Supplement, Vol. 80, p46-47. 2p.

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MCD'S SECRET SAUCE: IT EMBODIES VALUE.

• Authors : York, Emily Bryson

Subjects: *VALUE (Economics); *TARGET marketing; *MARKET segmentationMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 2/2/2009, Vol. 80 Issue 4, p3-27. 2p.

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McD's tries to slake consumer thirst for wider choice of drinks.

• Authors : Zmuda, Natalie ; York, Emily Bryson

Subjects: *MANAGEMENT; ENERGY drinks; BEVERAGE marketingMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; RED Bull North America Inc. ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 6/9/2008, Vol. 79 Issue 23, p1-45. 2p.

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McD's dollar-menu fixation sparks revolt.

• Authors : York, Emily Bryson

Subjects: *CONSUMER behavior; *RETAIL franchises; *COSTMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 6/2/2008, Vol. 79 Issue 22, p1-46. 2p. 1 Color Photograph.

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McD's grande plan: Become Java giant.

• Authors : York, Emily Bryson

Subjects: *MARKETING; COFFEE; FAST food restaurantsMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; STARBUCKS Corp. 030327733 STARBUCKS Corp. STARBUCKS Corp. 030327733 030327733 STARBUCKS Corp. 030327733 SBUX

• Source: Advertising Age. 1/14/2008, Vol. 79 Issue 2, p3-26. 2p.

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Golden's Arches will look a lot like Lamar's.

• Authors : York, Emily Bryson

Subjects: *CHIEF marketing officers; *MANAGEMENTMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; DDB Worldwide Communications Group Inc.GOLDEN, Neil; LAMAR, Bill

• Source: Advertising Age. 12/3/2007, Vol. 78 Issue 48, p1-29. 2p.

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Golden Arches enlists an army of McMommies.

• Authors : MacArthur, Kate

Subjects: *CUSTOMER services; *SOCIAL responsibility of business; FAST food restaurantsMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 6/11/2007, Vol. 78 Issue 24, p1-44. 2p.

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Pepsi gains toehold in Coke stronghold.

• Authors : MacArthur, Kate

Subjects: *CONSUMER preferences; SOFT drinksMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; PEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 3/12/2007, Vol. 78 Issue 11, p1-43. 2p. 1 Color Photograph.

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McD's lovin' its lead, but still shakes up shops.

• Authors : MacArthur, Kate

Subjects: *MARKETING; *ADVERTISING; *BRAND name productsMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; MOROCH Holdings Inc. ; ARNOLD Worldwide LLC ARNOLD Worldwide LLC ARNOLD Worldwide LLC 019176932

• Source: Advertising Age. 2/5/2007, Vol. 78 Issue 6, p1-33. 2p. 1 Chart.

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Why McD's hasn't cut the fat.

• Authors : MacArthur, Kate

Subjects: *PRODUCT quality; *MARKETING; EDIBLE fats & oilsMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 11/6/2006, Vol. 77 Issue 45, p4-80. 2p. 1 Color Photograph.

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LICENSE TO DRIVE (SALES).

• Authors : Halliday, Jean

Subjects: *BUSINESS partnerships; *MARKETING; *ADVERTISINGMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; GENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM

• Source: Advertising Age. 8/14/2006, Vol. 77 Issue 33, p1-25. 2p. 5 Color Photographs.

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McD's 50TH ANNIVERSARY.

Subjects: *RESTAURANTS; *CORPORATE growth; FAST food restaurantsMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 7/25/2005, Vol. 76 Issue 30, Special Section p16-17. 2p. 6 Color Photographs, 5 Black and White Photographs.

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McBrand: It's not easy being pop culture icon.

• Authors : Dobrow, Larry

Subjects: *POPULAR culture; *EXECUTIVES; FAST food restaurantsUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 7/25/2005, Vol. 76 Issue 30, Special Section p14-17. 2p. 4 Color Photographs, 4 Charts.

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Revised model bolsters agencies.

• Authors : Arndorfer, James B.; MacArthur, Kate

Subjects: *MARKETING; *MARKET positioning; *TARGET marketingMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 7/25/2005, Vol. 76 Issue 30, Special Section p8-16. 2p. 10 Color Photographs, 2 Charts.

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PHAT FEEDER DOWN WITH DIDDY.

• Authors : MacArthur, Kate

Subjects: *FASHION designers; UNIFORMSMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; TOMMY Hilfiger Corp. 932930506 TOMMY Hilfiger Corp. TOMMY Hilfiger Corp. 932930506 932930506 TOMMY Hilfiger Corp. 932930506 TOMSIMMONS, Russell, 1957-; DIDDY, 1969-

• Source: Advertising Age. 7/4/2005, Vol. 76 Issue 27, p1-25. 2p. 1 Color Photograph.

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Beyond burgers: McD’s tests CDs, photos, rings.

• Authors : Macarthur, Kate

Subjects: *ADVERTISING; DIGITAL media; COMPUTER filesGERMANYMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 5/23/2005, Vol. 76 Issue 21, p3-147. 2p. 2 Color Photographs.

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Rivals not lovin' McD's comeback.

• Authors : MacArthur, Kate

Subjects: *MARKETING strategy; *CORPORATE profits; FAST food restaurant marketingMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCDHICKOK, Allan; MAGER, Debra

• Source: Advertising Age. 7/26/2004, Vol. 75 Issue 30, p1-28. 2p. 1 Graph.

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Mass marketing meets its maker.

• Authors : Cardona, Mercedes M.; Atkinson, Claire

Subjects: *MARKETING; *SALES promotion; *CONFERENCES & conventionsMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCDLIGHT, Larry

• Source: Advertising Age. 6/21/2004, Vol. 75 Issue 25, p1-31. 2p. 2 Color Photographs.

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McD's soldiers on in wake of tragedy.

• Authors : MacArthur, Kate

Subjects: *CONFERENCES & conventions; *CHIEF executive officers; *BUSINESS planningORLANDO (Fla.); FLORIDA; UNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD...

• Source: Advertising Age. 4/26/2004, Vol. 75 Issue 17, p4-99. 2p. 2 Color Photographs.

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McD's adds to Disney distress.

• Authors : Stanley, T.L.; Macarthur, Kate

Subjects: *BUSINESS partnerships; *MARKETING; *STRATEGIC alliances (Business)WALT Disney Co. ; MCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 3/8/2004, Vol. 75 Issue 10, p1-50. 2p. 1 Color Photograph.

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LATE NEWS.

Subjects: *BUSINESS enterprises; *MERGERS & acquisitions; *ADVERTISING media planningCANNES (France)MCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; SARA Lee Corp. 005213962 SARA Lee Corp. SARA Lee Corp. 005213962 005213962 SARA Lee Corp. 005213962 SLE; STARCOM USA (Company) ...

• Source: Advertising Age. 2/2/2004, Vol. 75 Issue 5, p1-2. 2p.

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McDonald's turns to OMD for global media.

• Authors : Atkinson, Claire

Subjects: *ADVERTISING agencies; *ADVERTISING spending; RESTAURANT advertisingMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; OMNICOM Group Inc. OMNICOM Group Inc. OMNICOM Group Inc. OMC; STARCOM USA (Company) LIGHT, Larry

• Source: Advertising Age. 12/1/2003, Vol. 74 Issue 48, p3-33. 2p. 1 Chart.

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McD's sees growth, but are ads a factor?

• Authors : MacArthur, Kate

Subjects: *CORPORATE profits; *ADVERTISINGMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; OMNICOM Group Inc. OMNICOM Group Inc. OMNICOM Group Inc. OMC; HEYE & Partner GmbHCANTALUPO, Jim; LAMAR, Bill; KALINOWSKI, Mark

• Source: Advertising Age. 11/24/2003, Vol. 74 Issue 47, p3-24. 2p. 3 Color Photographs.

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Ad Review: I'm loathin' it.

• Authors : Garfield, Bob

Subjects: *TELEVISION advertising; *ADVERTISING campaigns; RESTAURANT advertisingMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; HEYE & Partner GmbH

• Source: Advertising Age. 9/8/2003, Vol. 74 Issue 36, p1-95. 2p. 4 Color Photographs, 2 Black and White Photographs.

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McD's hears entertainment pitches.

• Authors : Atkinson, Claire

Subjects: *ADVERTISING; *PRODUCT management; *MARKETING managementUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; CREATIVE Artists Agency LLC ; OMNICOM Group Inc. OMNICOM Group Inc. OMNICOM Group Inc. OMC

• Source: Advertising Age. 4/28/2003, Vol. 74 Issue 17, p1-65. 2p. 2 Color Photographs.

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McDonald's looks to revamp Disney deal.

• Authors : Friedman, Wayne; MacArthur, Kate

Subjects: *MARKETING agreements; *BUSINESS partnerships; *CHAIN restaurantsMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; WALT Disney Co.

• Source: Advertising Age. 4/7/2003, Vol. 74 Issue 14, p3-33. 2p. 1 Color Photograph.

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