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BIG MAC'S BACK.

• Authors : MacArthur, Kate

Subjects: MCDONALD'S Corp.; SALES; MARKETING strategy

• Source: Advertising Age. 12/13/2004, Vol. 75 Issue 50, pS-1-S-8. 5p. 8 Color Photographs, 1 Chart, 4 Graphs.

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JUST HOW HAPPY DOES THE HAPPY MEAL MAKE MCDONALD'S?

• Authors : MORRISON, MAUREEN

Subjects: MCDONALD'S Corp.; RESTAURANT menus; CHAIN restaurants

• Source: Advertising Age. 11/29/2010, Vol. 81 Issue 42, p2-41. 3p.

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McD's steels for assault on image.

• Authors : Macarthur, Kate; Stanley, T. L.

Subjects: FAST Food Nation (Film); CHEW on This: Everything You Don't Want to Know About Fast Food (Book); CONVENIENCE foods

• Source: Advertising Age. 4/3/2006, Vol. 77 Issue 14, p1-63. 3p. 3 Color Photographs.

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McSwindle.

• Authors : MacArthur, Kate; Beardi, Cara; Fitzgerald, Kate

Subjects: FRAUD; JACOBSEN, Jerry; MCDONALD'S Corp.

• Source: Advertising Age. 8/27/2001, Vol. 72 Issue 35, p1-23. 3p. 3 Color Photographs.

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Late news.

Subjects: ADVERTISING; BREWSTER, Daniel B.; GRUNER + Jahr USA Publishing Inc.

• Source: Advertising Age. 5/22/2000, Vol. 71 Issue 22, p1-86. 3p.

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Late news.

Subjects: MCDONALD'S Corp.; ADVERTISING; MCNEIL Consumer & Specialty Pharmaceuticals Inc.UNITED States

• Source: Advertising Age. 4/10/2000, Vol. 71 Issue 15, p1-64. 3p.

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Late news.

Subjects: ADVERTISING; INTERPUBLIC Group of Cos. Inc.; BEARD, Eugene

• Source: Advertising Age. 2/7/2000, Vol. 71 Issue 6, p1-64. 3p.

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Late news.

Subjects: BUSINESS enterprises; GOLD, Mike; GOODBY Silverstein & Partners Inc.UNITED States

• Source: Advertising Age. 3/8/1999, Vol. 70 Issue 10, p1-60. 3p.

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NOT LOVIN' IT: MCDONALD'S TO CUT DOZENS OF LOCAL SHOPS.

• Authors : WOHL, JESSICA

Subjects: ADVERTISING costs; FAST food restaurants; MARKETING strategy

• Source: Advertising Age. 7/17/2017, Vol. 88 Issue 14, p0007-0007. 1p.

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THE SOFT SELL Gets Harder.

• Authors : Schultz, E.J.

Subjects: ADVERTISING campaigns; ADVERTISING effectiveness; SOCIAL marketing

• Source: Advertising Age. 6/12/2017, Vol. 88 Issue 12, p0048-0048. 1p.

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