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Burger King attacks Big Mac with brands.

• Authors : Hume, Scott; Serafin, Ray

Subjects: *FAST food restaurants; *FROZEN yogurt; *MARKETING strategyCOLUMBIA (S.C.); SOUTH CarolinaBURGER King Corp. ; DOMINO'S Pizza Inc. ; MCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 7/16/1990, Vol. 61 Issue 29, p3-39. 2p.

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GLOBAL NEWS.

Subjects: *ADVERTISING; *ADVERTISING campaigns; *RETAIL franchisesUNITED States; EUROPEMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; HENKEL AG & Co. KGaA

• Source: Advertising Age. 8/6/1990, Vol. 61 Issue 32, p8-8. 1/9p.

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PRODUCT NEWS.

Subjects: *FOOD industry; *COOKIES; *CAKEUNITED StatesTASTY Baking Co. 197933018 TASTY Baking Co. TASTY Baking Co. 197933018 197933018 TASTY Baking Co. 197933018 TSTY; MCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 8/13/1990, Vol. 61 Issue 33, p12-12. 1/7p.

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McD's sizzles with new ideas.

• Authors : Hume, Scott; Bayor, Leslie

Subjects: *FAST food restaurants; *SALES; *COFFEEHOUSESMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 9/3/1990, Vol. 61 Issue 36, p1-53. 2p.

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Nostalgia's free at Golden Arch.

• Authors : Salomon, Alan

Subjects: *RESTAURANTS; *RESTAURANT managementNASHVILLE (Tenn.); TENNESSEE; UNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 9/10/1990, Vol. 61 Issue 37, p28. 2/3p. 3 Black and White Photographs.

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McDonald's, NBA team.

• Authors : McManus, John

Subjects: *SALES promotion; *CHARITABLE uses, trusts, & foundations; *TELEVISION networksUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; NATIONAL Basketball Association NATIONAL Basketball Association NATIONAL Basketball Association 075255729

• Source: Advertising Age. 9/17/1990, Vol. 61 Issue 38, p61-61. 1/9p.

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WHAT'S IN WHAT'S OUT.

Subjects: *RESTAURANTS; *ECONOMIC trends; *FAST food restaurantsUNITED StatesBURGER King Corp. ; MCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 9/17/1990, Vol. 61 Issue 38, pS-6-S-6. 1/6p. 1 Black and White Photograph.

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LAST MINUTE NEWS.

Subjects: *ADVERTISING; *TELEVISION advertising; *ADVERTISING campaignsMAYBELLINE LLC ; MCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; DDB Worldwide Communications Group Inc.RODALE, Robert

• Source: Advertising Age. 9/24/1990, Vol. 61 Issue 39, p1-1. 2p.

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Food, folks and...Sparky's?

• Authors : Crain, Rance

Subjects: *DINERS (Restaurants); *FAST food restaurants; *CHAIN restaurantsHARTSVILLE (Tenn.); TENNESSEEMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 9/24/1990, Vol. 61 Issue 39, p34-34. 1/4p. 1 Color Photograph.

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Line between public service, paid ads blurs.

• Authors : Liesse, Julie; Hume, Scott; Teinowitz, Ira

Subjects: *PUBLIC service advertising; *INDUSTRIAL publicityUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; NIKE Inc. 050957364 NIKE Inc. NIKE Inc. 050957364 050957364 NIKE Inc. 050957364 NKE

• Source: Advertising Age. 10/8/1990, Vol. 61 Issue 42, p28-28. 5/6p. 2 Black and White Photographs.

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