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Ronald McD the next Joe Camel? Europe slams icons as food fights back.

• Authors : Thompson, Stephanie

• Source: Advertising Age. 2005, Vol. 76, Issue 5, pages. 1

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100 innovations: McD's tests Wi-Fi, self-service and 'china'.

• Authors : Madden, Normandy; Mussey, Dagmar; Hall, Emma

Subjects: *MARKETING strategy; *RESTAURANTS; FAST food restaurantsUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 8/11/2003, Vol. 74 Issue 32, p4-41. 2p. 1 Color Photograph.

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Mickey, McD hop online.

• Authors : Whalen, Jeanne; Kelly, Keith

Subjects: MCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; WALT Disney Enterprises Inc.

• Source: Advertising Age. 8/28/1995, Vol. 66 Issue 34, p34. 1/3p. 1 Color Photograph.

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McD pecks at KFC's turf.

• Authors : Hume, Scott

Subjects: *MARKET share; CHICKEN as food; FAST food restaurantsUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; KENTUCKY Fried Chicken Corp. KENTUCKY Fried Chicken Corp. KENTUCKY Fried Chicken Corp. 032778172

• Source: Advertising Age. 7/15/1991, Vol. 62 Issue 29, p2-2. 1/4p.

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McD pulls Norway salmon burger.

Subjects: *RESTAURANTSNORWAYMCDONALD'S Norway (Company)

• Source: Advertising Age. 6/9/1997, Vol. 68 Issue 23, p42. 1/9p.

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McDonald's flips business strategy.

• Authors : MacArthur, Kate

Subjects: *BUSINESS planning; *STRATEGIC planning; *CUSTOMER satisfactionMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 4/2/2001, Vol. 72 Issue 14, p1-36. 2p. 1 Color Photograph.

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McDonald's varies menu, promos.

• Authors : MacArthur, Kate; Friedman, Wayne

Subjects: *ADVERTISING campaigns; *SALES promotion; FAST food restaurantsMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; DDB Worldwide Communications Group Inc.

• Source: Advertising Age. 1/22/2001, Vol. 72 Issue 4, p4-38. 2p.

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McDonald's set to serve delis, diners.

• Authors : MacArthur, Kate

Subjects: *RESTAURANTSUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; DDB Worldwide Communications Group Inc. ; FRANKEL & Co. FRANKEL & Co. FRANKEL & Co. 041937889

• Source: Advertising Age. 10/16/2000, Vol. 71 Issue 43, p1-80. 2p.

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McD's deploys Gulf War tactics in burger blitz.

• Authors : MacArthur, Kate

Subjects: *MARKETING; *MARKET share; RESTAURANT advertisingUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 8/28/2000, Vol. 71 Issue 36, p1-36. 2p.

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McDonald's amplifies 'tweenager' courtship.

• Authors : MacArthur, Kate

Subjects: *MARKETING; ADVERTISING & youth; MASS media & teenagersUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 7/24/2000, Vol. 71 Issue 31, p36-39. 2p. 2 Color Photographs.

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