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ACCOUNT ACTION.

Subjects: *ADVERTISING; *ADVERTISING spendingUNITED StatesHILTON Hotels Corp. 006930531 HILTON Hotels Corp. HILTON Hotels Corp. 006930531 006930531 HILTON Hotels Corp. 006930531 HLT; SAATCHI & Saatchi Advertising Worldwide Inc.

• Source: Advertising Age. 8/20/1990, Vol. 61 Issue 34, p8. 1/9p.

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McDonald's, NBA team.

• Authors : McManus, John

Subjects: *SALES promotion; *CHARITABLE uses, trusts, & foundations; *TELEVISION networksUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; NATIONAL Basketball Association NATIONAL Basketball Association NATIONAL Basketball Association 075255729

• Source: Advertising Age. 9/17/1990, Vol. 61 Issue 38, p61-61. 1/9p.

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NBC scoring big with NBA gamble.

• Authors : McManus, John

Subjects: *TELEVISION advertising; *TELEVISED sports; *TELEVISION broadcastingUNITED States

• Source: Advertising Age. 11/5/1990, Vol. 61 Issue 46, p24-24. 1/3p. 1 Chart.

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WORLD NEWS ROUNDUP.

Subjects: *ADVERTISING; *MARKETING; *ADVERTISING agenciesBILLA-Heute (Company) ; DR. Puttner & BSB (Company)

• Source: Advertising Age. 11/5/1990, Vol. 61 Issue 46, p42-42. 1/7p.

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Coors 'bunny' ad gets going.

• Authors : Teinowitz, Ira; Liesse, Julie

Subjects: *ADVERTISING; *INJUNCTIONSEVEREADY Battery Co. Inc. ; COORS Brewing Co. COORS Brewing Co. COORS Brewing Co. 622406635NORGLE, Charles R.; NIELSEN, Leslie, 1926-2010; MULCAHY, J. Patrick

• Source: Advertising Age. 5/20/1991, Vol. 62 Issue 21, p55-55. 1/4p.

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The stuff of dreams.

• Authors : Danzig, Fred

Subjects: *ADVERTISING; *BASKETBALL playersUNITED StatesFOOTE Cone & Belding Communications Inc. ; NATIONAL Basketball Association NATIONAL Basketball Association NATIONAL Basketball Association 075255729...

• Source: Advertising Age. 6/3/1991, Vol. 62 Issue 23, p8-8. 1/7p. 2 Black and White Photographs.

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Network TV: Hot.

• Authors : Ward, Adrienne

Subjects: *TELEVISION broadcasting; *TELEVISION programs; *PRIME time television programsUNITED States

• Source: Advertising Age. 10/14/1991, Vol. 62 Issue 44, pS-16-S-16. 1/3p. 2 Black and White Photographs, 2 Charts.

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Still betting on Jordan.

• Authors : Levin, G.

Subjects: JORDAN, Michael, 1963-

• Source: Advertising Age. 4/6/1992, Vol. 63 Issue 14, p38-38. 1/5p.

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Basket-Bull animation from Miller.

Subjects: *TELEVISION advertising; *ADVERTISINGMILLER Brewing Co. MILLER Brewing Co. MILLER Brewing Co. 036970809 ; CHICAGO Bulls (Basketball team) ; BACKER Spielvogel Bates Worldwide Inc.

• Source: Advertising Age. 5/4/1992, Vol. 63 Issue 18, p4-4. 1/5p. 1 Black and White Photograph.

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BRIEFS.

Subjects: *SALES promotion; *ADVERTISING campaigns; *BRAND name productsUNITED StatesAMERICAN Airlines Inc. AMERICAN Airlines Inc. AMERICAN Airlines Inc. 006979801 ; NESTLE SA ; LAND O'Lakes Inc.

• Source: Advertising Age. 6/1/1992, Vol. 63 Issue 22, p32-32. 1/9p.

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