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Networks announce: 'Play ball!'.

• Authors : Donaton, Scott; Walley, Wayne; Winters, Patricia

Subjects: *TELEVISION broadcasting; *FOOTBALL; *PERSIAN Gulf War, 1991UNITED StatesNATIONAL Football League ; AMERICAN Football League

• Source: Advertising Age. 1/21/1991, Vol. 62 Issue 3, p52-52. 1/3p.

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Marketers hurl winning expansion pitch.

• Authors : Levin, Gary

Subjects: *FOOTBALL teams; *SPORTS franchisesMIAMI (Fla.); DENVER (Colo.)NATIONAL Football League ; MAJOR League Baseball (Organization) MAJOR League Baseball (Organization) MAJOR League Baseball (Organization) 624169553

• Source: Advertising Age. 8/5/1991, Vol. 62 Issue 32, p23-23. 3/4p. 1 Cartoon or Caricature.

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Sites air it out to win NFL nod.

• Authors : Wolfe, John

Subjects: *FOOTBALL; *SPORTS franchises; *SPORTS franchises -- LocationNATIONAL Football League

• Source: Advertising Age. 8/5/1991, Vol. 62 Issue 32, p23-27. 2p.

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LAUNCHING PAD.

Subjects: *PUBLISHING; *PERIODICALSUNITED StatesMEREDITH Corp. MEREDITH Corp. MEREDITH Corp. MDP; IDG Communications Inc. ; NATIONAL Football League Properties Inc.

• Source: Advertising Age. 11/11/1991, Vol. 62 Issue 48, p46-46. 1/4p.

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Pro football tackles licensed food deals.

• Authors : Miller, Hannah

Subjects: *MERCHANDISE licensing; *CONVENIENCE foods; *POTATO chipsNATIONAL Football League Properties Inc. ; NATIONAL Football League

• Source: Advertising Age. 1/6/1992, Vol. 63 Issue 1, p21-21. 1/7p.

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NFL trial may tackle licensing $.

• Authors : Levin, Gary

Subjects: NATIONAL Football League

• Source: Advertising Age. 8/17/1992, Vol. 63 Issue 33, p9-9. 1/2p.

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NFL suits up for fall with new apparel line.

• Authors : Jensen, Jeff

Subjects: NATIONAL Football League

• Source: Advertising Age. 7/19/1993, Vol. 64 Issue 30, p34-34. 1/3p. 1 Black and White Photograph.

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NFL, star players work as team for sponsors' ads.

• Authors : Jensen, Jeff

Subjects: *COLLECTIVE labor agreements; *FOOTBALL players; *ADVERTISING endorsementsUNITED StatesNATIONAL Football League ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; FRITO-Lay North America Inc.

• Source: Advertising Age. 8/30/1993, Vol. 64 Issue 36, p4-38. 2p. 1 Black and White Photograph.

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Star athletes go extra mile.

• Authors : Jensen, Jeff

Subjects: *QUARTERBACKS (Football); *TELEVISION advertisingNATIONAL Football LeagueESIASON, Boomer; MOON, Warren

• Source: Advertising Age. 11/22/1993, Vol. 64 Issue 49, p28-28. 1/3p. 2 Black and White Photographs.

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Ad buyers, TV cool to new NFL entry.

• Authors : Jensen, Jeff; Mandese, Joe

Subjects: *FOOTBALLFLORIDA; JACKSONVILLE (Fla.); UNITED StatesNATIONAL Football League

• Source: Advertising Age. 12/6/1993, Vol. 64 Issue 51, p42-42. 2/7p. 1 Black and White Photograph.

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