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Academic Journal

Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels.

Subjects: INTERNET advertising; NATIVE advertising; RECOMMENDER systems

  • Source: Journal of Marketing; Mar2024, Vol. 88 Issue 2, p141-162, 22p

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Periodical

Elevating sales.

Subjects: *NATIVE advertising; *FINANCIAL planners; *ADVERTISING campaigns

  • Source: Editor & Publisher. Jan2024, Vol. 157 Issue 1, p14-15. 2p. 1 Color Photograph.

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Periodical

SLEEPING WITH THE (GREENWASHING) ENEMY.

Subjects: *NATIVE advertising; *PETROLEUM industry advertising; *GREENWASHING (Marketing)NEW York Times, The (Newspaper)SCHMERTZ, Herbert, 1930-2018

  • Source: Nation. 5/6/2019, Vol. 308 Issue 13, p18-20. 3p. 1 Color Photograph, 2 Black and White Photographs.

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Academic Journal

The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising.

Subjects: ADVERTISING effectiveness; NATIVE advertising; DISCLOSURE

  • Source: Journal of Consumer Behaviour. Sep/Oct2023, Vol. 22 Issue 5, p1296-1308. 13p.

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Academic Journal

Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective.

Subjects: INFLUENCER marketing; NATIVE advertising; SOCIAL media

  • Source: Journal of Marketing Management; Jun2023, Vol. 39 Issue 7/8, p550-584, 35p, 1 Diagram, 5 Charts

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Academic Journal

NATIVE ADVERTISING: "NATIVITY“ GOES BEYOND MATCHING THE PUBLISHER’S DESIGN.

Subjects: *NATIVE advertising; DESIGN

  • Source: Marketing Science & Inspirations. 2023, Vol. 18 Issue 4, p54-55. 2p.

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Academic Journal

Consumer Acceptance and Physicochemical Properties of a Yogurt Beverage Formulated with Upcycled Yogurt Acid Whey.

Subjects: YOGURT; WHEY; SUSTAINABILITY

  • Source: Beverages; Mar2024, Vol. 10 Issue 1, p18, 13p

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Academic Journal

"It adds something and costs you nothing." News consumers on the value exchange of native advertising and related responsibilities for news media.

Subjects: NATIVE advertising; LABOR theory of value; CONSUMERS

  • Source: Journal of Media Business Studies; Feb2024, Vol. 21 Issue 1, p82-107, 26p

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Periodical

Social Media Chaos.

Subjects: *SOCIAL media; *NATIVE advertising

  • Source: NonProfit Times. Mar2021, Vol. 35 Issue 3, p11-11. 3/4p. 1 Color Photograph.

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Academic Journal

Investigating the Effects of Narrative Advertising in a Real-Life Setting.

Subjects: ADVERTISING; BRAND identification; BRANDING (Marketing)

  • Source: International Journal of Market Research; Jul2022, Vol. 64 Issue 4, p541-559, 19p, 2 Charts

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  • 1-10 of  874 results for ""NATIVE advertising""