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A PENNY SAVED; As many retailers hurtle toward disaster, Walmart seems to have corrected course. Instead of swerving between its base and more-affluent consumers--or between bricks and clicks--it's investing in a balanced business model. (Just don't call it 'reinvention').

  • Source: Advertising Age. 2017, Vol. 88, Issue 18.

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PELTZ PELTS P&G'S MARKETING, BUT IS HE QUALIFIED TO JUDGE?

  • Source: Advertising Age. 2017, Vol. 88, Issue 17.

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ANA PUSHES $50 MILLION TEST TO COMBAT 'AD-TECH TAX'.

  • Source: Advertising Age. 2017, Vol. 88, Issue 16.

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P&G SLASHES DIGITAL-- AND SALES GET A BOOST.

  • Source: Advertising Age. 2017, Vol. 88, Issue 15.

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KATHY GRIFFIN: THE SCOOP ON POOP.

  • Source: Advertising Age. 2017, Vol. 88, Issue 10.

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GETTING PROACTIV ABOUT BRANDING; A new love of branding takes a direct-response acne remedy beyond that Super Bowl surprise.

  • Source: Advertising Age. 2017, Vol. 88, Issue 10.

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FOX IN THE HENHOUSE.

  • Source: Advertising Age. 2017, Vol. 88, Issue 9.

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DO YOU FIND P&G IRRESISTIBLE?

  • Source: Advertising Age. 2017, Vol. 88, Issue 9.

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THE MARTECH THAT HELPED NEUTROGENA SELL 'SCARY'.

  • Source: Advertising Age. 2017, Vol. 88, Issue 8.

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40 under FORTY; Jarrod Ramsey.

  • Source: Advertising Age. 2017, Vol. 88, Issue 6.

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40 under FORTY; Toby O'Rourke.

  • Source: Advertising Age. 2017, Vol. 88, Issue 6.

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40 under FORTY; Rebecca Dunphey.

  • Source: Advertising Age. 2017, Vol. 88, Issue 6.

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40 under FORTY; Jennifer Dwork.

  • Source: Advertising Age. 2017, Vol. 88, Issue 6.

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WANT A COOL JOB? MAKE YOUR OWN.

  • Source: Advertising Age. 2017, Vol. 88, Issue 2.

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A LIST 2017 COMEBACK AGENCY OF THE YEAR; McGarryBowen.

  • Source: Advertising Age. 2017, Vol. 88, Issue 2.

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MARKETER A LIST 2016; L'ORDAL.

  • Source: Advertising Age. 2016, Vol. 87, Issue 23.

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Marketers embrace Facebook, Google missionaries.

  • Source: Advertising Age. 2016, Vol. 87, Issue 20.

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PUTTING FIDO TO THE TEST.

  • Source: Advertising Age. 2016, Vol. 87, Issue 17.

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PURINA PITCHES CANINE NUTRITION AND COGNITION; Pet food marketer trains owners on the benefits of brain health with Bright Minds, aimed at dogs age 7 and older.

  • Source: Advertising Age. 2016, Vol. 87, Issue 17.

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WILL YOU live to 100? As longevity increases, marketers plan for a world of centenarians.

  • Source: Advertising Age. 2016, Vol. 87, Issue 17.

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KILLING BRANDS SOFTLY BY OVER-OPTIMIZING.

  • Source: Advertising Age. 2016, Vol. 87, Issue 16.

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ANA RAISES REBATE RUCKUS, BUT DO ITS MEMBERS CARE?

  • Source: Advertising Age. 2016, Vol. 87, Issue 12.

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WOMEN to WATCH 2016; KIRSTEN EVANS.

  • Source: Advertising Age. 2016, Vol. 87, Issue 11.

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ARE NONWORKING CUTS WORKING? Clients like P&G and Unilever are cutting compensation to agencies, but the savings could be coming at the expense of ad effectiveness.

  • Source: Advertising Age. 2016, Vol. 87, Issue 9.

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FCB, MCGARRY WIN CLOROX.

  • Source: Advertising Age. 2016, Vol. 87, Issue 9.

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NEUROMARKETING EXITS 'HYPE CYCLE,' STARTS SHAPING TV COMMERCIALS; SAMSUNG GAUGES BRAIN ACTIVITY TO DEVELOP TV ADS THAT WORK ON APPLE FANS.

  • Source: Advertising Age. 2016, Vol. 87, Issue 8.

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YOUR BRAIN ON THE SUPER BOWL.

  • Source: Advertising Age. 2016, Vol. 87, Issue 8.

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CLOROX'S CALLS; Micro-Moments, Thumb-Stopping Creative and Utility.

  • Source: Advertising Age. 2016, Vol. 87, Issue 4.

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HOW J&J RESEARCH LED FROM BATH-TIME TO A MOBILE SLEEP APP--AND MORE PRODUCTS IN CARTS.

  • Source: Advertising Age. 2016, Vol. 87, Issue 4.

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P&G MARKETING TO HIRE MORE FROM OUTSIDE.

  • Source: Advertising Age. 2016, Vol. 87, Issue 4.

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CPG COST CUTS MAY AID AD SPEND.

  • Source: Advertising Age. 2016, Vol. 87, Issue 4.

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SUPER BOWL DELIVERS BIG FOR AVOCADOS, WEATHERTECH.

  • Source: Advertising Age. 2016, Vol. 87, Issue 3.

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DID LOCTITE WIN AT GLUE? MAYBE, BUT GLUE WON MORE, PARTICULARLY GORILLA.

  • Source: Advertising Age. 2016, Vol. 87, Issue 3.

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IS IMPROV THE MARKETING OF THE FUTURE?

  • Source: Advertising Age. 2016, Vol. 87, Issue 1.

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CREATIVITY 50; MIKI AGRAWAL.

  • Source: Advertising Age. 2015, Vol. 86, Issue 24.

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CREATIVITY 50; DOUWE BERGSMA.

  • Source: Advertising Age. 2015, Vol. 86, Issue 24.

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CREATIVITY 50; RACHEL TIPOGRAPH.

  • Source: Advertising Age. 2015, Vol. 86, Issue 24.

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ANOTHER MEMBER OF 'FRITO FIVE' ASCENDS AS ROGERS TAKES CMO POST AT WALMART.

  • Source: Advertising Age. 2015, Vol. 86, Issue 24.

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SOUND STRATEGY: BRANDS MATCH THEIR ATTRIBUTES TO AUDIO; Companies can map a new dimension of identity if they look beyond jingles, licensed songs.

  • Source: Advertising Age. 2015, Vol. 86, Issue 22.

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CURLY CUES: DOVE ADDS EMOJIS.

  • Source: Advertising Age. 2015, Vol. 86, Issue 21.

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Clash of the Titans; CAN WALMART BEAT A RIVAL THAT VALUES GROWTH OVER PROFIT?

  • Source: Advertising Age. 2015, Vol. 86, Issue 21.

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AS RETAILER DIGITAL EXCHANGES PROLIFERATE, WILL THEY BECOME THE NEW TRADE PROMOTION?

  • Source: Advertising Age. 2015, Vol. 86, Issue 20.

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CMO'S GUIDE TO MEASUREMENT; Now that GRPs are everywhere, some don't want them anywhere. But maybe you should.

  • Source: Advertising Age. 2015, Vol. 86, Issue 20.

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MARKETERS LOOK TO STRAP TO MONETIZE WEARABLES; 'You are what you do' is premise behind Strap, miner of wearable data.

  • Source: Advertising Age. 2015, Vol. 86, Issue 20.

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Cleveland is rocking content.

  • Source: Advertising Age. 2015, Vol. 86, Issue 19.

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GET READY for a WILD RIDE (sharing) AGENCY FUTURE; Lightning-speed tech changes threaten to make shops' acquisitions obsolete even before they are completed. Some say an Uber-like model is the answer. But in any case, something's got to give.

  • Source: Advertising Age. 2015, Vol. 86, Issue 15.

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WHERE DO MILLENNIALS LOVE TO SHOP? HINT: IT'S BASED IN BENTONVILLE, ARK.

  • Source: Advertising Age. 2015, Vol. 86, Issue 13.

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WOMEN TO WATCH; JENNIFER GARDNER.

  • Source: Advertising Age. 2015, Vol. 86, Issue 12.

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OBSESSED WITH ROI? THERE'S AN APP FOR THAT; Apple Watch can help CMOs monitor brand health.

  • Source: Advertising Age. 2015, Vol. 86, Issue 12.

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COMING SOON: INSTANTLY SHOPPABLE RADIO, OUTDOOR AND IN-STORE ADS; PowaTag aims to be marketing's middleman, collecting tolls along the way.

  • Source: Advertising Age. 2015, Vol. 86, Issue 12.

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  • 1-50 of  11,526 results for ""Neff, Jack""