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A PENNY SAVED; As many retailers hurtle toward disaster, Walmart seems to have corrected course. Instead of swerving between its base and more-affluent consumers--or between bricks and clicks--it's investing in a balanced business model. (Just don't call it 'reinvention').

• Authors : Neff, Jack

• Source: Advertising Age. 2017, Vol. 88, Issue 18.

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PELTZ PELTS P&G'S MARKETING, BUT IS HE QUALIFIED TO JUDGE?

• Authors : Neff, Jack

• Source: Advertising Age. 2017, Vol. 88, Issue 17.

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ANA PUSHES $50 MILLION TEST TO COMBAT 'AD-TECH TAX'.

• Authors : Neff, Jack

• Source: Advertising Age. 2017, Vol. 88, Issue 16.

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P&G SLASHES DIGITAL-- AND SALES GET A BOOST.

• Authors : Neff, Jack

• Source: Advertising Age. 2017, Vol. 88, Issue 15.

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THE WORLD ACCORDING TO SHARP.

• Authors : Neff, Jack

Subjects: *MARKETING; *PRODUCT management; *SALESHOW Brands Grow: What Marketers Don't Know (Book)SHARP, Byron

• Source: Advertising Age. 6/26/2017, Vol. 88 Issue 13, p0010-0010. 1p.

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DOES CANNES MATTER?

• Authors : Neff, Jack; Schultz, E.J.

Subjects: *FESTIVALS; *SPECIAL events; *ADVERTISINGFRANCE

• Source: Advertising Age. 6/12/2017, Vol. 88 Issue 12, p0018-0018. 1p.

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GOING BOTH WAYS: CLIENT VS AGENCY EXPERIENCE.

• Authors : NEFF, JACK

Subjects: *ADVERTISING; *FESTIVALS; *ADVERTISING agenciesFRANCEKADLEC, Kim; RANGAIAH, Babs

• Source: Advertising Age. 6/12/2017, Vol. 88 Issue 12, p0026-0026. 1p.

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BAD LOCATIONS: WAWA, WALGREENS AND OTHERS TRY TO CLEAN BAD MAP DATA.

• Authors : Neff, Jack

Subjects: *DIGITAL maps; *NAVIGATION & travel mobile appsWALGREEN Co. 008965063 WALGREEN Co. WALGREEN Co. 008965063 008965063 WALGREEN Co. 008965063 WAG; WESTERN Union Co. WESTERN Union Co. WESTERN Union Co. 199444019 ; WAWA Inc. WAWA Inc. WAWA Inc. 002284958

• Source: Advertising Age. 5/29/2017, Vol. 88 Issue 11, p0008. 1p.

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WOMEN to WATCH 2017: Lisa Sugar.

• Authors : Neff, Jack

Subjects: *WOMEN in the mass media industryPOPSUGAR Inc.SUGAR, Lisa

• Source: Advertising Age. 5/29/2017, Vol. 88 Issue 11, p0030. 1p.

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GETTING PROACTIV ABOUT BRANDING; A new love of branding takes a direct-response acne remedy beyond that Super Bowl surprise.

• Authors : Neff, Jack

• Source: Advertising Age. 2017, Vol. 88, Issue 10.

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