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Periodical

Tests of Nielsen alternatives reveal data is all over the place: Wild swings in audience numbers could undermine confidence, but some see hope for convergence, or shift in focus to outcomes.

Subjects: *CONFIDENCE; *LAW of large numbers

  • Source: Advertising Age. 5/16/2022, Vol. 93 Issue 8, p6-6. 1p.

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Nielsen's new owners face pressure to measure better at lower cost: Healthy profits may be unsustainable even if company can maintain dominance.

Subjects: *SOCIAL dominance; *INDIVIDUAL investors; *TELEVISION program ratings

  • Source: Advertising Age. 4/4/2022, Vol. 93 Issue 6, p1-1. 1p.

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Inequities in measurement pose hurdles for marketers: Experts agree big data sets are biased and third-party data is often inaccurate.

Subjects: *BIG data; *SPECIALISTS; *AMERICAN Community SurveyEXPERIAN PLC

  • Source: Advertising Age. 4/4/2022, Vol. 93 Issue 6, p1-1. 1p.

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Periodical

Purpose Led Agency of the Year Assembly: Shop makes purpose a pillar of global media agency.

Subjects: *ENVIRONMENTAL organizations; *CONVALESCENT plasma; *CARBON offsetting

  • Source: Advertising Age. 3/14/2022, Vol. 93 Issue 5, p35-35. 1p.

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Periodical

Media Agency of the Year Spark Foundry: Spark Foundry ignites growth with new business and old clients alike.

Subjects: *FOUNDRIES; *ONBOARDING (Management coaching); *CHIEF operating officers

  • Source: Advertising Age. 3/14/2022, Vol. 93 Issue 5, p30-30. 1p.

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Periodical

No. 2 R/GA: The future is now for R/GA as it delivers on decades of promise.

Subjects: *FILM adaptations; *CHIEF strategy officersREDDIT Inc. ; GOOGLE Inc. GOOGLE Inc. GOOGLE Inc. GOOG

  • Source: Advertising Age. 3/14/2022, Vol. 93 Issue 5, p10-10. 1p.

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Periodical

Comscore CEO retiring as Nielsen rival gets big chance and more competition: Bill Livek announces departure amid growing industry interest in Nielsen competitors.

Subjects: *CHIEF executive officers; *EARNINGS forecasting

  • Source: Advertising Age. 3/7/2022, Vol. 93 Issue 4, p4-4. 1p.

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Periodical

Procter & Gamble calls for tests that do away with TV audience guarantees: Marc Pritchard in ANA speech and interview compares current upfront to toilet paper hoarding, seeks 'synchronized' trading and lauds retail media.

Subjects: *TELEVISION viewers; *TOILET paper; *CONSUMER behaviorPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

  • Source: Advertising Age. 3/7/2022, Vol. 93 Issue 4, p17-17. 1p.

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Tony Pace, who died in snowmobile accident, was in Montana for Olympics-related event: Former Subway CMO oversaw ANA's probe into media transparency issues during a two-year term as chairman.

Subjects: *SNOWMOBILING; *SNOWMOBILES; *SHERIFFSMONTANA

  • Source: Advertising Age. 2/14/2022, Vol. 93 Issue 3, p3-3. 1p.

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Walmart stakes claim on metaverse: Trademark filings hint at intriguing possibilities—like Walmart Connect using crypto to bypass financial players.

Subjects: *CRYPTOCURRENCIES; *TRADEMARKS; *ELECTRONIC funds transfers

  • Source: Advertising Age. 1/24/2022, Vol. 93 Issue 2, p7-7. 1p.

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  • 1-10 of  12,133 results for ""Neff, Jack""