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Academic Journal

Stuck like glue: the formation and consequences of brand attachments among salespeople.

Subjects: SALES personnel; BRAND name products; EXECUTIVES

  • Source: Journal of Personal Selling & Sales Management; Sep2017, Vol. 37 Issue 3, p228-249, 22p, 1 Diagram, 5 Charts

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Academic Journal

Man vs machine.

Subjects: CUSTOMER relationship management; STATISTICAL bootstrapping; RIDGE regression (Statistics)

  • Source: European Journal of Marketing; 2018, Vol. 52 Issue 3/4, p725-757, 33p

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  • 1-2 of  2 results for ""Noble, Stephanie M.""