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Periodical

HOW TO TARGET OLDER DEMOS.

Subjects: *TARGET marketing; *MIDDLE-aged consumers; *OLDER consumers

  • Source: Advertising Age. 9/24/2007, Vol. 78 Issue 38, p8-8. 1/2p.

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Periodical

Forgotten 50s.

Subjects: *ADVERTISING; *OLDER consumers

  • Source: Advertising Age. 4/20/1998, Vol. 69 Issue 16, p24-24. 1/6p.

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Periodical

Stereotypes won't work with seniors anymore.

Subjects: *ADVERTISING campaigns; *OLDER consumers

  • Source: Advertising Age. 11/11/1996, Vol. 67 Issue 46, p32. 1p. 1 Black and White Photograph.

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Periodical

Completing the span of `bridge' to boomers.

Subjects: *OLDER consumers; *MARKETINGUNITED States

  • Source: Advertising Age. 11/7/1994, Vol. 65 Issue 47, special section pS-8-S-8. 1p. 3 Black and White Photographs.

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Periodical

Aging consumers spur niche growth.

Subjects: PERIODICAL publishing; OLDER people; OLDER consumersUNITED StatesUNITED StatesUNITED StatesReport Available

  • Source: Advertising Age. 7/30/1990, Vol. 61 Issue 31, p32-32. 1/3p. 1 Black and White Photograph.

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