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Famed brands of yesteryear find new life at Vermont Country Store.

• Authors : Bulik, Beth Snyder

Subjects: *RETROMARKETING; *NOSTALGIA marketing; *OLDER consumersVERMONT Country Store Inc.VICKERS, Chris

• Source: Advertising Age. 12/9/2013, Vol. 84 Issue 43, p11-11. 1p.

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HOW TO TARGET OLDER DEMOS.

• Authors : Williams, Kimberly D.

Subjects: *TARGET marketing; *MIDDLE-aged consumers; *OLDER consumers

• Source: Advertising Age. 9/24/2007, Vol. 78 Issue 38, p8-8. 1/2p.

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AGING POPULATION BRUSHES OFF COLORING.

• Authors : Neff, Jack

Subjects: *OLDER consumers; *HAIR dyeing & bleaching; *HAIRDRESSINGUNITED StatesPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG...

• Source: Advertising Age. 7/25/2005, Vol. 76 Issue 30, p3-49. 2p. 1 Color Photograph, 2 Charts.

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Wonder Bread ad effort courts younger buyers.

• Authors : Thompson, Stephanie; Chura, Hillary

Subjects: *FOOD advertising; *OLDER consumers; *BAKING industryUNITED StatesINTERSTATE Bakeries Corp. 186283768 INTERSTATE Bakeries Corp. INTERSTATE Bakeries Corp. 186283768 186283768 INTERSTATE Bakeries Corp. 186283768 IBC

• Source: Advertising Age. 8/7/2000, Vol. 71 Issue 33, p18-18. 2/5p. 4 Color Photographs.

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Forgotten 50s.

Subjects: *ADVERTISING; *OLDER consumers

• Source: Advertising Age. 4/20/1998, Vol. 69 Issue 16, p24-24. 1/6p.

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Stereotypes won't work with seniors anymore.

• Authors : Adler, Rick

Subjects: *ADVERTISING campaigns; *OLDER consumers

• Source: Advertising Age. 11/11/1996, Vol. 67 Issue 46, p32. 1p. 1 Black and White Photograph.

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Completing the span of `bridge' to boomers.

• Authors : Freeman, Laurie

Subjects: *OLDER consumers; *MARKETINGUNITED States

• Source: Advertising Age. 11/7/1994, Vol. 65 Issue 47, special section pS-8-S-8. 1p. 3 Black and White Photographs.

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Marketers mature in depicting seniors.

• Authors : Winski, Joseph M.

Subjects: *OLDER people in advertising; *ADVERTISERS; *OLDER consumersUNITED States

• Source: Advertising Age. 11/16/1992, Vol. 63 Issue 47, pS-1-S-1. 1p. 7 Color Photographs, 2 Charts.

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Admen fail to learn: All 50-plus people are not equal.

• Authors : Winski, Joseph M.

Subjects: *OLDER people in advertising; *ADVERTISERS; *MARKETSUNITED States

• Source: Advertising Age. 11/16/1992, Vol. 63 Issue 47, pS-2-S-4. 2p. 2 Black and White Photographs.

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Aging consumers spur niche growth.

• Authors : Kelly, Janice

Subjects: *PERIODICAL publishing; *OLDER people; *OLDER consumersUNITED States

• Source: Advertising Age. 7/30/1990, Vol. 61 Issue 31, p32-32. 1/3p. 1 Black and White Photograph.

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