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Here's which 'buy now, pay later' brands are winning on social: BrandTotal analyzed the campaigns of Klarna, Affirm and Afterpay.

• Authors : Pasquarelli, Adrianne (AUTHOR)

Subjects: *BRAND name products; *YOUNG consumers; *OLDER consumers

• Source: Advertising Age. 9/20/2021, Vol. 92 Issue 13, p5-5. 1p.

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How Facebook is helping brands capture Boomer dollars.

• Authors : Sloane, Garett (AUTHOR)

Subjects: *OLDER consumers; *COVID-19 pandemic; *OLDER peopleFACEBOOK Inc.

• Source: Advertising Age. 10/19/2020, Vol. 91 Issue 17, p18-18. 1p.

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5 CONSUMER TRENDS THAT WILL ENDURE AFTER COVID-19: What it means for marketers now that consumers are embracing new behavior and habits.

• Authors : Pasquarelli, Adrianne (AUTHOR)

Subjects: *COVID-19; *CONSUMER behavior; *OLDER consumers

• Source: Advertising Age. 4/6/2020, Vol. 91 Issue 7, p12-12. 1p.

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THROWING IN THE TOWEL: Tecate exits boxing, targets younger drinkers with new 'Mexico is in Us' campaign.

• Authors : Schultz, E.J. (AUTHOR)

Subjects: *OLDER consumers; *MEXICAN Americans; *CHIEF marketing officers

• Source: Advertising Age. 2/24/2020, Vol. 91 Issue 4, p2-2. 1p.

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GETTING THE MESSAGE: Brands slide into DMs to establish personal consumer connections and solve their problems. But missteps can be costly.

• Authors : Sloane, Garett (AUTHOR)

Subjects: *OLDER consumers; *PROBLEM solving; *CUSTOMER relations

• Source: Advertising Age. 2/10/2020, Vol. 91 Issue 3, p20-20. 1p.

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TOYS GROW UP: Toymakers turn to adults to juice revenue.

• Authors : Pasquarelli, Adrianne (AUTHOR)

Subjects: *TOYMAKERS; *ADULTS; *TOYS

• Source: Advertising Age. 2/10/2020, Vol. 91 Issue 3, p14-14. 1p.

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Famed brands of yesteryear find new life at Vermont Country Store.

• Authors : Bulik, Beth Snyder

Subjects: *RETROMARKETING; *NOSTALGIA marketing; *OLDER consumersVERMONT Country Store Inc.VICKERS, Chris

• Source: Advertising Age. 12/9/2013, Vol. 84 Issue 43, p11-11. 1p.

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Wonder Bread ad effort courts younger buyers.

• Authors : Thompson, Stephanie; Chura, Hillary

Subjects: *FOOD advertising; *OLDER consumers; *BAKING industryUNITED StatesINTERSTATE Bakeries Corp. 186283768 INTERSTATE Bakeries Corp. INTERSTATE Bakeries Corp. 186283768 186283768 INTERSTATE Bakeries Corp. 186283768 IBC

• Source: Advertising Age. 8/7/2000, Vol. 71 Issue 33, p18-18. 2/5p. 4 Color Photographs.

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Forgotten 50s.

Subjects: *ADVERTISING; *OLDER consumers

• Source: Advertising Age. 4/20/1998, Vol. 69 Issue 16, p24-24. 1/6p.

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Stereotypes won't work with seniors anymore.

• Authors : Adler, Rick

Subjects: *ADVERTISING campaigns; *OLDER consumers

• Source: Advertising Age. 11/11/1996, Vol. 67 Issue 46, p32. 1p. 1 Black and White Photograph.

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