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International Agency of the Year.

Subjects: *GENERATION Z consumers; *OLDER people; *GROSS domestic product

• Source: Advertising Age. 8/9/2021, Vol. 92 Issue 12, p16-16. 1p.

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BRIEFINGS.

Subjects: *FASHION dolls; *BARBIE dolls; *OLDER people

• Source: Advertising Age. 6/14/2021, Vol. 92 Issue 9, p5-5. 1p.

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How Facebook is helping brands capture Boomer dollars.

• Authors : Sloane, Garett (AUTHOR)

Subjects: *OLDER consumers; *COVID-19 pandemic; *OLDER peopleFACEBOOK Inc.

• Source: Advertising Age. 10/19/2020, Vol. 91 Issue 17, p18-18. 1p.

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TAKING COVER: An ancient stone Venus inspires a winning work.

Subjects: *ADVERTISING; *STONE; *OLDER people

• Source: Advertising Age. 6/10/2019, Vol. 90 Issue 12, p1-1. 1p.

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7 OVER 70: JOHN BILLETT.

• Authors : Graham, Megan

Subjects: *EMPLOYMENT of older people; *MASS media industryID Comms (Company) ; UNILEVER Group (Company)BILLETT, John

• Source: Advertising Age. 9/24/2018, Vol. 89 Issue 19, p31-31. 1p.

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BIG LIFE CHANGES LEAD TO BIG BUYING CHANGES, REGARDLESS OF AGE.

• Authors : Crain, Rance

Subjects: *MARKETING strategy; *MEDIA buying services; *LIFE change eventsUNITED States

• Source: Advertising Age. 6/1/2015, Vol. 86 Issue 12, p0050-0050. 1p.

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Rite Aid reaps rewards with seniors.

• Authors : Zmuda, Natalie

Subjects: *CUSTOMER loyalty programs; *OLDER peopleRITE Aid Corp. 014578892 RITE Aid Corp. RITE Aid Corp. 014578892 014578892 RITE Aid Corp. 014578892 RAD

• Source: Advertising Age. 10/14/2013, Vol. 84 Issue 36, p10-10. 1p.

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MEET THE KAUFMANS, THE SWIFFER SWEETHEARTS.

Subjects: *OLDER couples; *ADVERTISING & older people; *ADVERTISING endorsements

• Source: Advertising Age. 8/19/2013, Vol. 84 Issue 29, p5-5. 1p.

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Welcome to the marketing wasteland: Clermont, Fla.

• Authors : CARMICHAEL, MATT

Subjects: *MASS media & older people; *ECONOMIC conditions of older people; *SENIOR housingCLERMONT (Fla.); FLORIDA; UNITED States

• Source: Advertising Age. 5/28/2012, Vol. 83 Issue 22, p6-7. 2p.

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In Asia, marketers pay heed to a growing older population.

Subjects: *OLDER people; *MARKETING management; *MARKETING -- Social aspectsASIALG Electronics Inc.

• Source: Advertising Age. 10/17/2011, Vol. 82 Issue 37, p10-10. 2/3p.

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